Data Management Platforms (DMPs) / CRM
Learn about the various DMPs connected, commercial third-party data providers that are available in XPO. Find out how you can tap on first-party owned data and/or CRM data to connect into XPO to enhance your campaigns performance.
- Supported Data Management Platforms (DMPs) in XPO
- How do I Create Audiences from LiveRamp Data Marketplace
- How to Import First-Party Data from Oracle Data Cloud (ODC) into XPO
- How to Create Third-Party Audience Segments
- How Do I Build Audience Segments From Mobile App Activity
- How do I make use of my CRM Data for Cross-Channel Targeting
- How Do I Use Market Vectors Digital Lifestyle Audiences In XPO?
- How Do I Build Audiences Using UnionPay Advisors In XPO?
- How Do I Retarget Based on UTM?