How to Import First-Party Data from Oracle Data Cloud (ODC) into XPO

• This feature is only applicable to Programmatic (Connected TV/OTT, DOOH, Video, Display, Native, Audio and Email) campaigns.
• For use of Oracle Data Cloud with Meta Ads, contact Knorex Customer Success.

XPO is integrated with Oracle Data Cloud - BlueKai Data Management Platform (LDM), which is the primary source for third-party data by Oracle. This guide focuses on using your first-party data within Oracle Data Cloud. You can deliver/export your audience data that you have created in ODC into XPO by using the ODC app. Learn about the difference between first- and third-party data.

Benefits of Importing ODC Data into XPO:

• Enhanced Audience Targeting: Create highly targeted audiences using your ODC-hosted first-party data and link your audiences with Programmatic campaigns. 
• Increased Engagement: Use third-party data from ODC to expand your reach, engage existing customers, and discover new valuable prospects.
• Data-Driven Optimization: Leverage XPO insight reports, allowing you to make more informed decisionsUnderstand the full impact of your marketing spend via XPO insight reports, so that you can make informed decisions on your marketing investment via enrichment of your data through the use of third-party data.
• Improved Campaign Effectiveness: Enhance your first-party data by combining it with ODC's third-party data to create more relevant audience segments, leading to highly effective and optimized campaigns.

Instructions

1. Log in to your ODC account to install the ODC app. This app allows you to export audience data from ODC to a partner's platform (in this case, XPO) for external use.
   
   
2. Type in Knorex's ODC account ID under the section titled App Account Information. The information entered in this section will be automatically included in all audience deliveries into XPO.
   
   • You can request Knorex's ODC account ID from Knorex Customer Success.
3. Create one or more audiences on the ODC platform.
   • In this step, you can create, configure, and deliver the audiences to App partner's platform like XPO. Each audience created will be assigned a unique audience ID.
   • You can configure audiences to target exactly the users that you want and then select delivery platforms to deliver the audiences.
   • Use this guide to help you create the audience.  
4. Deliver/export the audiences  from ODC to the ODC app to start using the audiences in XPO.
   • Your target audiences are mapped to XPO once they are delivered.
   • Data delivery starts when the audience delivery becomes active.
   • From ODC, you will receive the audience name and an audience ID.
5. Share the Audience Name and Audience ID with Knorex Customer Success.
   • The selected audience will be linked to the respective Partner Account, and will be ready for use in campaign targeting.