How Do I Build Audiences Using UnionPay Advisors In XPO?

About UnionPay Advisors

UnionPay Advisors is a unique platform that combines big data and machine learning technology to enhance your audience reach. XPO has partnered with UnionPay Advisors to give you access to this reliable and high-quality customer transaction data. 

Key stats about UnionPay Advisors:

• 7 billion bank cards, 40 billion transactions per year, 60 million merchants.
• Overseas spending - showcasing the spending power of different tiers, with coverage in over 150 countries.
• Consumer trends - more than 1000 retailers under their wing.
• 13 industry verticals with 70,000 brands.​

Key metrics used for audience filtering to increase your ad success rate:

• Demographics (e.g. sex, age, city of residence, education level, profession, marriage status, family status)
• Airlines (e.g. airline preferences, ticket purchasing channels, ​travel season preferences, travel frequency, ​destination country/city)
• Hotels (e.g. hotel star rating, hotel brand preference, ​spending frequency on hotels)​
• Behaviors and interests (e.g. pets, leisure or business travel, F&B, entertainment spending)
• Spending power and wealth status (e.g. overseas spending, spending frequency, income, banking tier status, ​property or car value)

Instructions

1. From your Partner Dashboard, go to the menu bar and click Audience > Audience Segments to open your Audience Dashboard. Click + Audience to create a new audience segment.
   
   
   
   
2. Name the audience segment.
   
   
3. Select the Audience Type as Third Party Audience > Digital ID.
   
   
4. Click Save. 
   
   
5. In the next screen, select UnionPay Advisors from the list of providers, then decide what audience filters you will apply based on your desired target audience. 
   
   
   
   
6. Click Save. Your third-party segment will be saved in your audience dashboard.
   You can now link the audience set to your campaigns and ad groups.

An additional fee will be incurred for using this data. Refer to the pricing listed in XPO or request your Knorex Account/Customer Success Manager for more details.