How to Create Third-Party Audience Segments

Third-party audience data are commercial data that can be purchased from third-party data vendors based on their quoted price in CPM. These data are organized based on industry, demographics, behaviors, and interests of audiences, which assists you in your targeting strategies.

1. From the Audience menu, select Audience Segments, then click on +Audience.
   
   
   
   
2. In the New Audience dashboard, enter the Audience Segment Name, select "Third Party" as the Audience Type, and choose the "Digital ID" option.
   
   
   

   Selecting Digital ID means you are using our comprehensive database to enhance your targeting.

3. Data MarketPlace will be the selected Data Source. Specify the number of days for which you want to include to create this new segment.
   Audience location: Filter your audience data by country. You can select multiple countries.
   
   Device Type: Filter your audience data by device type—mobile, desktop, or both.
   
   
4. Save and proceed to select your desired third-party audience data providers.
• The Search box lets you search for specific types of audiences.
• Select the checkbox in front of Third-Party Providers to choose all providers in the list.
• You can include multiple audiences within the same segment. All these audiences denote an "OR" relationship.
• Use Add Segment to create separate segments that denote an "AND" relationship.
  
5. Click Save to complete the audience setup.

 Please refer to ad group setup to learn how to link the audience segment to campaigns.