How To Create Google Universal App Install Campaigns (UAC)

This feature is only applicable to Google Ads campaigns.

Knorex XPO supports different types of app install campaigns which include:

• Google's Universal App Install Campaigns
• Programmatic App Install Campaigns
• Facebook App Install Campaigns 

Google Ad's Universal App Campaigns (UAC)  is an effective way to promote the discovery and installation of your mobile apps and in-app conversions. UAC connects you with your users across Google Search, Google Display, Google Play, and YouTube.

Pre-requisites

Learn about XPO's pre-requisites for creating App Install Campaigns.

1. Quick Launch a New Campaign

Select Google Ads as your platform, and choose your preferred Google Ads account.

Set your campaign objective as App Install, and set your KPI as Cost per Install.

Select your preferred Mobile App Platform (iOS or Android), then search for the app linked to this account. If you have enabled multiple apps in your account settings, only one app can be selected while creating a new campaign, ad group, and/or creative.

Targeting Options

You have the options to select Languages and/or Geo-locations which can be added or removed later from the ad group settings.

Budget Options

Add overall and daily budget, and allocate budget to the Search channel.

Shared Budget is not applicable to these campaigns.

Search Bidding Strategies

Install Volume

• XPO optimizes your bid to achieve a maximum number of new app users. Target Cost Per Install is the average bid amount you'd spend on every new installation.
• The total budget is optimized to secure the highest number of installs possible at that specified bid amount.

 

In-App Actions

• Based on this guide, you must add at least one conversion goal to your campaign in order to use the "In-App Actions" bidding strategy.
• This is selected to find more valuable users where XPO focuses on audiences who are most likely to complete an in-app action strategy set by you for the campaign. Here, Total Cost Per Action is the average bid amount you would spend each time the in-app action is performed.
• The total budget is optimized to get as many app actions as possible at that designated bid amount.
• Select the App Conversions you created.

Click Save.

2. Create a Google Ads Ad Group for this campaign

In the next screen, you will create an ad group for your Google Ads App Install campaign. 

When you've completed the mandatory fields, click Save to proceed to the creatives screen.

3. Create a Google Ads Creative

From the New Creative page, start by naming your Creative, then select App Install as your Creative Type. Choose your preferred Google Ads account, and click Save.

Fill out the following fields from your new Creative Design Form:

Headlines

• A minimum of two headlines is required for App Install Creatives, with a maximum of five. Each headline has a character limit of 30.
• You cannot duplicate a headline for the same design creative.
  
  

Descriptions

• A minimum of one description is required for App Install Creatives, with a maximum of five. Each description has a character limit of 90.
• You cannot duplicate descriptions for the same design creative.
  
  

Select your creative option(s) as Images, Videos and HTML5 files

• You can upload images, videos (YouTube videos as well), and HTML5 file formats, all of which can be new files or existing ones from your account media library.
• Ensure all files follow the creative specifications to avoid troubleshooting errors. 
• You can upload a maximum of 20 Images, Videos, and HTML5 files each, in multiple sizes and formats.
• If there are any creative errors, XPO prompts suggestions to solve them and save the new design. 

Once complete, link your creatives to the ad group. You can add or remove creatives from targeting options inside the ad group.

• You can edit, clone, archive, and also view reports for app install campaigns and ad groups for the same account as well as across multiple accounts. 
• You can sync existing UAC campaigns with their exact strategy, optimization, and data from your Adwords Account into XPO without affecting campaign performance.