Programmatic (Display, Video, Native, CTV/OTT, Email) App Install Campaigns

Knorex XPO supports different types of app install campaigns which include:

Programmatic App Install Campaigns are app install ads shown across as Display, Video, Native, and CTV/OTT ad formats, where users are then directed to install the app from the app store.

Learn about XPO's pre-requisites for creating them.


How To Create Programmatic App Install Campaigns in XPO

1. Launch a new Campaign

Select channel as Programmatic and campaign objective as App Install.

  • Select Advertiser Account
  • Select KPI as Cost Per Install and key in KPI Amount

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  • You need to input at least one app install conversion goal for your campaign as explained in pre-requisites point 2

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2. Create a Programmatic Ad Group for this campaign.

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  • The required Bidding Strategy is Cost per install

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3. Save the Ad Group. 

4. Create App Install Programmatic Creative.

Accepted creative size formats for these app install campaigns are:

  • 320px x 480px
  • 320px x 50px or/and
  • 300px x 250px

5. Once you save the creative, link it to the ad group created in step 2.
 
Your campaign will now be live.

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