Knorex XPO supports different types of app install campaigns which include:
- Google's Universal App Install Campaigns
- Programmatic App Install Campaigns
- Facebook App Install Campaigns
Programmatic App Install Campaigns are app install ads shown across as Display, Video, Native, and CTV/OTT ad formats, where users are then directed to install the app from the app store.
How To Create Programmatic App Install Campaigns in XPO
Select channel as Programmatic and campaign objective as App Install.
- Select Advertiser Account
- Select KPI as Cost Per Install and key in KPI Amount
- You need to input at least one app install conversion goal for your campaign as explained in pre-requisites point 2
2. Create a Programmatic Ad Group for this campaign.
- The required Bidding Strategy is Cost per install
3. Save the Ad Group.
4. Create App Install Programmatic Creative.
Accepted creative size formats for these app install campaigns are:
- 320px x 480px
- 320px x 50px or/and
- 300px x 250px