Knorex Support
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Latest activity by Knorex Support
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Knorex Support created an article,
Setting Up Demand Gen in XPO
Before You StartYou need a valid Google Ads account which you will link to your XPO Advertiser account. Carry out the following tasks in this order before launching a Google Search campaign in XPO:...
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Knorex Support created an article,
Overview of Demand Generation with XPO
IntroductionDemand Gen is a campaign type introduced by Google designed to engage users early in their purchase journey—before they actively search for a product or service. Unlike direct response ...
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Knorex Support created an article,
Understanding the KAI Universal Graph
🔗 Understanding the KAI Universal Graph What is the KAI Universal Graph? The KAI Universal Graph is KNOREX’s proprietary identity and audience engine that unifies customer data across all digital c...
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Knorex Support created an article,
Targeting Option - Weather Targeting
Weather Targeting is applied at the ad group level and allows you to advertise based on current or forecasted weather conditions in specific locations. By leveraging weather data, you can personali...
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Knorex Support created an article,
How to Connect Your LinkedIn Account to XPO
You will need to link your LinkedIn Campaign Manager to XPO so that you can create one or more LinkedIn ad accounts using XPO. Method 1: Link a LinkedIn Business Manager Account to XPO Create a Li...
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Knorex Support created an article,
How to View and Understand Funnel Reports in XPO
A Funnel Report is a tool used in marketing to visualize and track how potential customers progress through different steps or stages to reach a goal, such as making a purchase. For example, the co...
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Knorex Support created an article,
Overview of DOOH Advertising with XPO
Out-of-home (OOH) advertising refers to media that are found in public spaces outside of our home. In the past, OOH was synonymous with the huge splashy billboards you’d see by the sides of interst...
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Knorex Support created an article,
Overview of CTV/OTT Advertising with XPO
OTT/CTV are two terms typically mentioned together and often confused. Over-the-top (OTT) initially referred to as "streaming devices" (e.g. Chromecast, Amazon Firesticks, Roku boxes, smart TVs, A...
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Knorex Support created an article,
How to Create DOOH Creatives in XPO
This article explains how to create a new Digital Out-of-Home (DOOH) creative in XPO. Before You Start Prepare the banner image or video for your DOOH ad. The creatives specifications vary dependi...
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Knorex Support created an article,
How to Create a Creative from an Existing Instagram Post
Before You Start Ensure that you have linked your Facebook Page and Instagram Account to Your XPO Account.  Instructions Follow this guide to set up a Meta Ads creative. Under step 2, select Exis...
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