1. Display Ads

XPO supports a number of display ad formats and sizes, including but not limited to the following common sizes:

300x250 300x600 728x90 160x600 320x50
Also known as medium rectangle and with a square like dimension, this size allows better visualization and it is one of the top performing ad sizes.
Example-Desktop Example-Mobile Example-Tablet
300x250d.png 300x250m.png 300x250t.png

If you would like to inquire about other ad formats and sizes, you can reach out to your Customer Success Manager or Submit a Request here.

You can get started by using our in-house banner templates, customize them, and link the ad to the campaign. Knorex releases a new set of template every 3-month, you may log in to XPO Designer to see the full list of templates, or visit this page.

To learn how to use our designer tool, please look at the step-by-step guideline on XPO Designer

NOTE

If you have requested managed service on creative work from us, here are the 5 ad specs for you to prepare the assets:

1. Landing URL

Element Specs
Landing URL - Logo Homepage URL (recommended)
Landing URL - Content & CTA Content / promotion / CTA page URL

2. Image/Video

Element Specs
Logo

Dimension - min. 150px x 150px

Resolution - 150 dpi

Format - .png/.ai/.psd./eps   

Content Image

Dimension - min. 1,000px x 1,000px

Resolution - 150 dpi

Format - .png/.ai/.psd./jpg

Video (only applicable for templates with video elements)

Recommended length - 30 - 60 sec

Format - YouTube, Wistia, Brightcove video links  

Avoid images with logo or text embedded, as images would be cropped to fit into different ad sizes.

3. Corporate Color

Element Specs
Primary Color Code 

Format - RGB (#000000)

Secondary Color Code

Format - RGB (#000000)

Title & Text Color Code 

Format - RGB (#000000)

4. Corporate Font

Element Specs
Primary Font & Secondary Font

Format - .ttf or .otf file only

5. Ad Copies/Messaging

Element Specs
Ad copies/messaging

-

 

2. Native Ads

2.1. Native Content Ads

Element Specs
Custom Advertiser Name Max.25 characters
Logo
  • Recommended dimensions (depending on the aspect ration required by each publisher):

    • 100px x100px
    • 1200px x 627px
    • 128px x 128px
    • 600px x 600px 
  • Max. file size - 1MB
  • Format - .jpg preferred 
Main Image
  • Recommended dimensions (depending on the aspect ration required by each publisher):

    • 1200px x 627px
    • 720px x 377px
    • 600px x 600px
    • 568px x 320px
    • 500px x 250px
    • 400px x 100px
    • 320px x 480px 
    • 320px x 240px 
    • 300px x 50px 
    • 200px x 200px 
    • 128px x 128px 
    • 100px x 100px 
  • Max. file size -1,200 kb
  • Image may not include more than 20% text
Title/Headline Max.25 characters
Long Title Max.60 characters
Description  Max.90 characters
Call to Action Max.15 characters
Landing URL No specific specifications
Sample Ad Spot NATIVE_AD_CONTENT.jpg

 

2.2.   Native Video Ads

Element Specs
Video Mime: Video/MP4
Unit Size (Aspect Ration)
  • Dimensions:
    • 640x360, 1280x720 (16:9)
    • 360X640, 720X1280 (9:16)
    • 1:1
Video Length

15-60 Seconds

Audio MP3 or AAC
Maximum Time Frame 30 FPS (recommenced) 
Sample Ad Spot NATIVE_VIDEO_SAMPLE.jpg

 

2.2.1   Native Video Ads (for TikTok)

Element Specs
Headline Max. 25 characters
Long Headline

Max. 60 characters

Body

The ad content/message. Max. 90 characters

Custom Advertiser Name

You can also add the Advertiser or brand name using this field, with a max. of 25 characters
CTA (Call to Action) Max. 15 characters
Landing URL  Both https and http are supported
Video You can either upload a new video or an existing video from your library. You can also use the video thumbnail as a Native Ad (Image)
Image You can upload an image for the Native Video Ad, the Image specification should match the video specs
Logo You can upload your logo for the Native Video Ad, the logo specs should be 1:1
Sample Ad Spot                      tiktok_copy.jpg


3. Video Ads

3.1 Programmatic Video

Element Specs
Video length Max. 30s, recommended <15s
Resolution 480x360 (4:3), 640x360 (16:9), or 1,920x800 (5:2)
Video type  MP4
Audio type  MP3 or AAC
File size Max. 10MB
Frame rate Max. 30fps
Companion banner 300x250 & 300x60 JPG, GIF or PNG. This is optional. 
3rd party ad tag (if applicable) VAST/VPAID tag in .xml format 
Sample Ad Spot Ads_Specs_Programmatic_Video.jpg

 

3.2 YouTube TrueView In-Stream Ad

Element Specs
Min. video length 12 seconds recommended (in order for public viewcounts to be incremented)
Max. video length Less than 3 minutes recommended
Aspect ratio 16:9
Video type MOV, MPEG4, MP4, AVI, etc. See full list of formats here.
Companion banner
  • 300x60 JPG, GIF or PNG
  • File size: 150kB
  • 300x250 video wall will show on YouTube if no companion ad is provided
Display URL Required by Google Ads UI. The domain will show on the live video
Final URL The destination can be your website or YouTube video/channel
Sample Ad Spot           Ads_Specs_YouTube_TrueView_In-Stream_Ad.jpg

REMARKS

  • YouTube video URL is required. The video must be uploaded to YouTube first.
  • This format is currently only available for managed service, please reach out to your Customer Success Manager if you are subscribing to our self-service and would like to set up a YouTube TrueView ad.

 

3.3 CTV/OTT Video Ads

Element Specs
Video length Max. 60s, recommended <15s
Resolution
  • 480x360 (4:3)
  • 640x360 (16:9) or
  • 1,920x800 (5:2)
Video type  MP4
Audio type  MP3 or AAC
File size Max. 200MB
Frame rate Max. 30fps
Sample Ad Spot Video_Ads_V3_Video_Ads.jpg

 

4. Social Ads

4.1 Facebook Ads

4.1.1   Image / Photo Ad

Element Specs
Image/Photo
  • Text: 125 characters
  • Image Resolution: highest resolution image available
  • Image Ratio: 9:16 to 16:9
Image sample Screen_Shot_2019-04-22_at_2.11.34_PM.png
Image (With Link: apply to event responses, offers, and leads ads)
  • Text: 125 characters 
  • Headline: 25 characters
  • Link description: 30 characters
  • Image Resolution: 1,080 x 1,080px
  • Image Ratio: 1.91:1 to 1:1
Image with link sample Screen_Shot_2019-04-22_at_2.24.24_PM.png
Points to note
  • Images that consist of more than 20% text may experience reduced delivery.
  • Facebook will automatically select image, headline and link description for the image ad with link, but you have the flexibility to change it.

 

4.1.2  Video Ad

Element Specs
Video
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters
  • Video length:
    • Min 1 sec.
    • Max 240 mins.
  • File size: Max 4GB
  • Video resolution: Use the highest resolution video available
  • Video ratio: 9:16 to 16:9
  • Vertical video ratio at 4:9

Please have a look at the Facebook link for further details.

  • Video captions: Optional but recommended
  • Video sound: Optional but recommended
Points to note
 Sample  Screen_Shot_2019-04-22_at_2.11.04_PM.png

 

 

4.1.3   Slideshow Ad

Element  Specs
Slideshow
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters
  • Image dimension: at least 1,280px x 720 px 
  • Image aspect ratio: 16:9, 1:1 or 2:3 
  • Image duration: max 15 seconds
  • Number of images: start with 3-10 images 
Points to note
  • XPO only supports images for slideshow ad. 
  • Link description won't appear in all placement. 
  • Display link must direct to the same place as your destination URL. This won't appear in all placement. 
 Sample  Slideshow.png

 

 

4.1.4   Carousel Ad

Element Specs
Carousel
  • Text: 125 characters
  • Headline: 40 characters
  • Link Description: 20 characters
  •  Image:
    • File size: Max 30MB
    • Resolution: 1,080 x 1,080px
    • Ratio: 1:1
  • Video:
    • File size: Max 4GB
    • Length: up to 240 mins
  • Min number of cards: 2
  • Max number of cards: 10
Points to note
  • Every single image/video within the ad can have its own destination URL.
  • Images that consist of more than 20% text may experience reduced delivery.
 Sample  carousel_ad.png

 

 

4.1.5   Product Catalogue Ad / Dynamic Ad

This format allows Facebook to target people who've browsed items on your website and show personalised recommendation to your users.

You will need to create a catalogue in order to run a dynamic ad, and catalogue is basically a container that houses all information about the items in your inventory.

The dynamic ad will then match the images and other information such as prices from the catalogue with signals from a pixel, which shall be implemented on your site to track the users' activities.

Element Specs
Points to note

Please reach out to your Customer Success Manager to understand step-by-step product catalogue/dynamic ad setup.

Sample

 Screen_Shot_2019-04-22_at_3.35.34_PM.png

 

 

4.1.6   Page Ad

Element Specs
 Page Ad

 

  • Description 20 characters 
  • Single image:
    • Follow image ad specs above
  • Single video/gif
    • Follow video ad specs above 
  • Slideshow
    • Follow slideshow ad specs above 
    • Max. 10 images 
Points to note
  • Facebook will automatically select image and text for the Page ad, but you have the flexibility to change it.
Sample Screen_Shot_2019-04-22_at_4.41.31_PM.png

 

 

4.1.7   Existing Page Ad (Boost Post)

Element Specs
Existing Page Ad

N/A (boost existing post on your FB page)

Sample

Screen_Shot_2019-04-22_at_4.56.41_PM.png

 

4.1.8   Lead Generation Ad

A lead generation ad is presented using an image or video, followed by a lead form when the users engage with the ad.

Element Specs
Lead Ad
  • Image:
    • Text: 125 characters
    • Headline: 40 characters
    • Link description: 20 characters
    • Image dimension: 1,080 x 1,080px
    • Image ratio: 1:1
  • Video:
    • Text: 125 characters
    • Headline: 40 characters
    • Description: 20 characters 
    • Length: up to 15 seconds
    • Aspect ratio: 4:5
  • Sample question form
Points to note
  • If you would like the lead ad to appear on IG, please refer to the specs below for image:
    • Image ratio: 1.91:1, 1:1, 4:5
    • Minimum resolution: 600 x 315 pixels (1.91:1) / 600 x 600 pixels (1:1) / 600 x 750 pixels (4:5)
  • Images that consist of more than 20% text may experience reduced delivery.
  • This format is currently only available for managed service, please reach out to your Customer Success Manager if you are subscribing to our self-service and would like to set up a FB lead ad.
 Sample lead_a.png 

 

 

4.2 LinkedIn Ads

LinkedIn ads are currently only supported through managed service. Please reach out to your Customer Success Manager if you are subscribing to our self-service and would like to set up a LinkedIn ad.

Sponsored Content
Remarks Specs
  • If image width is <400px, it will not display in the larger image format. Instead, images will appear as a thumbnail on the left side of the post.
  • Truncation is based on padding, not character limitation, so results may vary by device
  • On the desktop, can hold approximately 600 characters max, but the text is truncated around 150 characters and displays "...see more" to expand the text.
  • URLs longer than 23 characters are shortened by the LinkedIn shortener.
  • Supplied URL will automatically scrape in ad headline and image.
  • Title/Headline: 70 characters
  • Intro Copy: 150 characters max to avoid truncation, including landing page URL
  • Image:
    • 1200 x 627px recommended
    • must be more than 400px in width
    • 5MB max size
    • GIFs are not accepted
Sample Ad Spot  in_Ads_Specs_Sponsored_Content.jpg
Sponsored Content-Carousel
Remarks Specs
  • CTA button within each card is only available for carousels that use lead generation form
  • Each card can be directed to different landing pages, but if the lead generation form option is selected, the CTA will link to the same lead generation form for all the cards
  • Not eligible to use Audience Network

 

  • Min number of cards: 2
  • Max number of cards: 10
  • Intro text/description: 255 char
  • Intro text may truncate at 150 char
  • Individual cards:
    • Max file size: 10MB
    • 1,080 x 1,080 px with 1:1 ratio
    • Support GIF
    • Headline text for each image card is a max. 2 lines
      • 45 characters limit for ads that direct to a landing page
      • 30 char limit for ads with a Lead Gen Form CTA 
Sample Ad Spot

 in_Ads_Specs_Sponsored_Content_Carousel.jpg

Sponsored InMail
Remarks Specs
  • Use this format to send a personalized message to highly targeted recipients

 

  • Sender name: 30 characters
  • Subject line: 60 characters
  • Body copy: 1,500 characters
  • Clickable link: 3 max links
  • Hyperlinked text in the body: 70 characters max.
  • CTA button: 20 characters
  • Image: 300x250, 40kb
Sample Ad Spot  in_Ads_Specs_Sponsored_InMail.jpg
Text Ads (LinkedIn's PPC)
Remarks Specs
  • Text ads appear in a variety of sizes:
    • 300x250
    • 17x700
    • 160x600
    • 728x90
    • 496x80
  • Link: Company's pages on LinkedIn or website outside of LinkedIn

 

  • Headline: 25 characters
  • Description: 70 characters
  • Image (optional): 50x50
Sample Ad Spot

 in_Ads_Specs_Text_Ads.jpg

Dynamic Ad - Spotlight
Remarks Specs

 

  • Clickable areas:

    • Clicks anywhere on the ad (background, text, CTA, etc.) will redirect to the designated landing page URL.
  • Description (above images): max 70 char
  • Headline (below images): max 50 char
  • Company name: max 25 char
  • Company logo: 100 x 100px
  • CTA: max 18 char
  • Background image (optional): exactly 300x250 px and max 2MB

Sample Ad Spot

 in_Ads_Specs_Dynamic_Ad_Spotlight.jpg
Dynamic Ad - Follower
Remarks Specs

Clickable areas:

  • Clicks on the logo will redirect to your Company Page.
  • Clicks on the Follow button will follow the Company and redirect to the Company Overview tab of your Company Page.
  • Clicks on Visit company will redirect to the Company Overview tab of your Company Page.
  • Clicks on Visit jobs will redirect to the Jobs tab of your Company Page.
  • Clicks on Visit life will redirect to the Life tab of your Company Page.
  • Description (above images): choose from one of the suggested options/supply custom text. Max 70 char
  • Headline (below images): choose from one of the suggested options /supply custom text. Max 50 char
  • Company name: max 25 char
  • Company logo: 100 x 100px
  • CTA: choose from 3 pre-sets options
    • Visit company (default)
    • Visit job
    • Visit life

Sample Ad Spot

 in_Ads_Specs_Dynamic_Ad_Follower.jpg

 

5. Search Ads (Google) 

XPO currently supports the following Search ad format for Google Search: 

General Guidelines
Element Description Specs
Landing Page The landing URL is the URL that people reach after clicking your ad. It should match what your ad promotes. Max. 30 characters
Headline 1, 2 and 3 Your text ad consists of 3 headlines where you can enter to promote your product/services.  Max. 30 characters for each headline 
Display path/URL The fields give potential customers an idea of where they will end up your site once they have clicked your ad, so the text you input in the fields should describe the product/service described in the ad in more detail. There are 2 paths. Paths are not guaranteed to show. Max. 15 characters for each headline
Description 1 and 2 Use this field to highlight details about your product/service. Consists of 2 descriptions. Max. 90 characters for each description
Point to note All character limits can be viewed in XPO creative dashboard  
Sample  Screen_Shot_2019-04-23_at_5.33.46_PM.png  

 

Extension - Sitelink
Element Specs
Links that get added to the basic to direct traffic to different pages of your website (e.g. store hour, product, or more)
  • Max. 25 characters
  • Min. 2 links
  • Max. 8 links
Sample (image source):  sitelink.png

 

Extension - Callout
Element Specs
Short phrases that describe popular or unique aspects/USPs of your products/services, such as free shipping, 24/7 customer service, or more.
  • Max. 25 characters 
  • Min. 2 callouts
  • Max. 10 callouts 
Sample (image source)  callout.png

 

Extension - Message
Element Specs
Encourage users to send you text messages from your ad. This is mobile optimised. A pre-populated message will show up when a user taps the message option in your ad. -

 

Extension - Price
Element Specs
Show product prices from your ad
  • Header: max. 25 characters
  • Description: max. 25 characters
  • Final URL for each extension
  • Mobile final URL for each extension
Point to note Reach out to your Customer Success Manager to find out more information about available currencies, languages, price qualifier, etc.
Sample  Screen_Shot_2019-04-23_at_6.12.53_PM.png

 

 

Extension - App
Element Specs
Show a link to your app below the ad. Clicking this link leads the users to your app's description in the app store. -
Sample  Screen_Shot_2019-04-25_at_10.29.15_AM.png

 

Extension - Promotion
Element Specs
Show special sales and offers on the ad -
Point to note Reach out to your Customer Success Manager to find out more information about available currencies, languages, types, items for sale, etc.
 Sample  Screen_Shot_2019-04-25_at_10.40.37_AM.png 

 

 

Extension - Call
Element Specs
Add phone numbers to your ad. Take note that clicks on the number are the same cost as headline clicks. You can also set the phone numbers to show only during your business hours. -
Sample Screen_Shot_2019-04-25_at_10.44.49_AM.png

 

Extension - Structured Snippet
Element Specs
Highlight specific aspects of your products and services.  -
Sample  Screen_Shot_2019-04-25_at_10.56.05_AM.png

 

6. App Install Ads

Google Universal App Campaign (UAC)

In UAC, the ads are generated using the text ideas, uploaded images, video, HTML5 assets, and lastly, the content from advertisers' Google Play and Apple App Store Listings.

Element Description Specs
Text Ideas 4 Text Ideas / Messages/ Ad copies Max. 25 characters per idea. 
Video URL Advertise your app on YouTube by adding up to 20 videos. If you leave this field blank, Google Ads may make a video for you. YouTube URL. Recommended 15-20 sec video duration.
Image Add up to 20 images. This is optional. -
HTML5 Assets Add up to 20 HTML5 assets (or 20. ZIP files). This is optional. Max. 1MB and max. 40 files in each .ZIP. 
Sample 1 1.png  
Sample 2 2.png  
Sample 3 3.png  

 

Social Media - Facebook/Instagram
Element Description Specs
Carousel 2 or more scrollable images or videos 

Image: 

  • Size: 1080 x 1080 pixels 
  • Ratio: 1:1 
  • Text: 125 characters
  • Headline: Max. 40 characters
  • App Link

Video/Slideshow:

  • Format:.mp4, .mov or. gif
  • Recommended length: Up to 15 seconds 
  • Recommended aspect ratio: Vertical (4:5)
  • Resolution: 600px min. width
  • File size: up to 4GB max.
  • Text: 125 characters
  • Headline: Max. 40 characters 
  • App link 
Single Image or Video  One image or video, or a slideshow with multiple images 

Image: 

  • Size: 1080 x 1080 pixels 
  • Ratio: 1:1 
  • Format: .jpg or .png
  • Text: 125 characters
  • Headline: Max. 40 characters
  • App Link

Video/Slideshow:

  • Format:.mp4, .mov or. gif
  • Recommended length: Up to 15 seconds 
  • Recommended aspect ratio: Vertical (4:5)
  • Resolution: 600px min. width
  • File size: up to 4GB max.
  • Text: 125 characters
  • Headline: Max. 40 characters 
  • App link 
Sample   mceclip3.png

 

Display

The available sizes for App Campaign include 300x250,320x50, 250x250, 300x100. Below are the 5 ad specs to follow:

1. Landing URL

Element Specs
Landing URL - Logo Homepage URL (recommended)
Landing URL - Content & CTA App Link

2. Image/Video

Element Specs
Logo

Dimension - min. 150px x 150px

Resolution - 150 dpi

Format - .png/.ai/.psd./eps   

Content Image

Dimension - min. 1,000px x 1,000px

Resolution - 150 dpi

Format - .png/.ai/.psd./jpg

Video (only applicable for templates with video elements)

Recommended length - 30 - 60 sec

Format - YouTube, Wistia, Brightcove video links  

Sample Ad Spot

Ads_Specs_App_Install_Ads__only_for_Display_.jpg 

Avoid images with logo or text embedded, as images would be cropped to fit into different ad sizes.

3. Corporate Color

Element Specs
Primary Color Code 

Format - RGB (#000000)

Secondary Color Code

Format - RGB (#000000)

Title & Text Color Code 

Format - RGB (#000000)

4. Corporate Font

Element Specs
Primary Font & Secondary Font

Format - .ttf or .otf file only

5. Ad Copies/Messaging

Element Specs
Ad copies/messaging

-

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