This feature is only applicable to Search campaigns on Google.
Knorex XPO supports different types of app install campaigns which include:
- Google's Universal App Install Campaigns
- Programmatic App Install Campaigns
- Facebook App Install Campaigns
Google Ad's Universal App Campaigns (UAC) is an effective way to promote the discovery and installation of your mobile apps and in-app conversions. UAC connects you with your users across Google Search, Google Display, Google Play, and YouTube.
- Before you start: learn about XPO's pre-requisites for creating them.
- Currently, UAC in XPO can be launched only by the + Quick Launch button.
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Quick Launch a new Campaign
From your Account Dashboard, click +Quick Launch.. Follow the steps to create a campaign.
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Select channel as Search and campaign objective as App Install
- If you have enabled multiple apps in your account settings, only one app can be selected while creating a new campaign, ad group, and/or creative
- Select Advertiser and Google Ad Account
- Select Mobile App's Platform and search for your app linked to this account
- Select KPI as Cost Per Install
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Targeting Options
You have the options to select Languages and/or Geo-locations which can be added or removed later from the ad group settings.
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Add overall and daily budget, and allocate budget to the Search channel
Shared Budget is not applicable to these campaigns.
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Search Bidding Strategies
Install Volume
- XPO optimizes your bid to achieve a maximum number of new app users. Target Cost Per Install is the average bid amount you'd spend on every new installation.
- The total budget is optimized to get as many installs as possible at that set bid amount.
In-App Actions
- Based on the pre-requisite point 2, the conversion goal needs to be added to use Bidding Strategy "In-App Actions" and is a mandatory step.
- This is selected to find more valuable users where XPO focuses on audiences who are most likely to complete an in-app action strategy set by you for the campaign. Here, Total Cost Per Action is the average bid amount you'd spend each time the in-app action is performed.
- The total budget is optimized to get as many app actions as possible at that set bid amount.
- Select App Conversions which was created by you under pre-requisite point 2.
- Click Save.
- Go to the Campaign dashboard, create a Search Ad Group for this campaign.
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From the Creative dashboard, create a Search Creative.
Select App Install as Creative Type. Click Save.
Headlines
- A minimum of two headlines is required for App Install Creatives, with a maximum of five. Each headline has a character limit of 30.
- You cannot duplicate a headline for the same design creative.
Descriptions
- A minimum of one description is required for App Install Creatives, with a maximum of five. Each description has a character limit of 90.
- You cannot duplicate descriptions for the same design creative.
Select your creative option(s) as Images, Videos and HTML5 files
- You can upload images, videos (YouTube videos as well), and HTML5 file formats, all of which can be new files or existing ones from your account media library.
- Ensure all files follow the creative specifications to avoid troubleshooting errors.
- You can upload a maximum of 20 Images, Videos, and HTML5 files each, in multiple sizes and formats.
- If there are any creative errors, XPO prompts suggestions to solve them and save the new design.
- Once done, link your creatives to the ad group created in step 6. You can add or remove creatives from targeting options inside the ad group.
- You can edit, clone, archive, and also view reports for app install campaigns and ad groups for the same account as well as across multiple accounts.
- You can sync existing UAC campaigns with their exact strategy, optimization, and data from your Adwords Account into XPO, with no drop in the campaign performance.
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