How To Create Google Universal App Install Campaigns (UAC)?

This feature is only applicable to Search campaigns on Google.

Knorex XPO supports different types of app install campaigns which include:

• Google's Universal App Install Campaigns
• Programmatic App Install Campaigns
• Facebook App Install Campaigns 

Google Ad's Universal App Campaigns (UAC)  is an effective way to promote the discovery and installation of your mobile apps and in-app conversions. UAC connects you with your users across Google Search, Google Display, Google Play, and YouTube.

• Before you start: learn about XPO's pre-requisites for creating them.
• Currently, UAC in XPO can be launched only by the + Quick Launch button.

• Quick Launch a new Campaign

  From your Account Dashboard, click +Quick Launch.. Follow the steps to create a campaign.

  

• Select channel as Search and campaign objective as App Install

  • If you have enabled multiple apps in your account settings, only one app can be selected while creating a new campaign, ad group, and/or creative
  • Select Advertiser and Google Ad Account
  • Select Mobile App's Platform and search for your app linked to this account
  • Select KPI as Cost Per Install
  

• Targeting Options

  You have the options to select Languages and/or Geo-locations which can be added or removed later from the ad group settings.

• Add overall and daily budget, and allocate budget to the Search channel

  Shared Budget is not applicable to these campaigns.

  

• Search Bidding Strategies

  Install Volume

  • XPO optimizes your bid to achieve a maximum number of new app users. Target Cost Per Install is the average bid amount you'd spend on every new installation.
  • The total budget is optimized to get as many installs as possible at that set bid amount.

  

  In-App Actions

  • Based on the pre-requisite point 2, the conversion goal needs to be added to use Bidding Strategy "In-App Actions" and is a mandatory step.
  • This is selected to find more valuable users where XPO focuses on audiences who are most likely to complete an in-app action strategy set by you for the campaign. Here, Total Cost Per Action is the average bid amount you'd spend each time the in-app action is performed.
  • The total budget is optimized to get as many app actions as possible at that set bid amount.
  • Select App Conversions which was created by you under pre-requisite point 2. 

  

• Click Save.
• Go to the Campaign dashboard, create a Search Ad Group for this campaign.

• From the Creative dashboard, create a Search Creative.

  Select App Install as Creative Type. Click Save.

  

  Headlines

  • A minimum of two headlines is required for App Install Creatives, with a maximum of five. Each headline has a character limit of 30.
  • You cannot duplicate a headline for the same design creative.

  Descriptions

  • A minimum of one description is required for App Install Creatives, with a maximum of five. Each description has a character limit of 90.
  • You cannot duplicate descriptions for the same design creative.
    
    

  Select your creative option(s) as Images, Videos and HTML5 files

  • You can upload images, videos (YouTube videos as well), and HTML5 file formats, all of which can be new files or existing ones from your account media library.
  • Ensure all files follow the creative specifications to avoid troubleshooting errors. 
  • You can upload a maximum of 20 Images, Videos, and HTML5 files each, in multiple sizes and formats.
  • If there are any creative errors, XPO prompts suggestions to solve them and save the new design. 

  

• Once done, link your creatives to the ad group created in step 6. You can add or remove creatives from targeting options inside the ad group.

• You can edit, clone, archive, and also view reports for app install campaigns and ad groups for the same account as well as across multiple accounts. 
• You can sync existing UAC campaigns with their exact strategy, optimization, and data from your Adwords Account into XPO, with no drop in the campaign performance.