Mobile app install advertising or app install advertising is a form of mobile advertising that directs users to an app store to download and install a particular app. There are different channels or platforms to run app install campaigns using different formats.


App Install Advertising Channels in XPO


In XPO, these are the channels that we support for running your app install campaigns:  

1. Google's Universal App Install Campaigns

Or in short, UAC. UAC connects you with your users across Google Search, Google Display, Google Play, and YouTube.

2. Facebook's App Install Campaigns

Where app install ads shall appear on Facebook feeds and users are directed to install the app from the app store.

3. Programmatic (Display, Video, Native, CTV/OTT, Email) App Install Campaigns

Where app install ads are shown across as Display, Video, Native, and CTV/OTT ad formats, and users are directed to install the app from the app store.

With Knorex XPO, we have made it convenient and easy for you to run cross-channel app install campaigns or directly into the above platforms to drive app install. 


Pre-Requisites For Creating App Install Campaigns In XPO 

1. Configure your app(s) in XPO.

From Account Info in XPO Arena, go to Account Settings and select your platform (Android or iOS), allocate the app(s), and link them to your Account. Click Save.

Once done, the apps will be shown while creating your app install campaign for the respective account.



2. Create conversion goals for your App Install Campaign.

From the Tags menu, select conversions, and create a new goal. Fill in details like Advertiser, App, and AdWords/Facebook Account.





Q1. Can I run app install campaigns in XPO and use third-party providers such as Appsflyer, and/or Adjust as my Mobile Measurement Partner?

Ans. Yes, XPO supports these mobile measurement solutions. Feel free to reach out to us to enquire if you are unsure.

Q2. If I do not have an app in an app store, can I use APK files    to run these campaigns?

Ans. Yes, this is possible. You will need to link these files through Appsflyer,, and/or Adjust. For more information contact your Account Manager.

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