How to Create CTV/OTT Ads in XPO

1. Create a new campaign 
• You can also select an existing campaign you wish to create this ad group strategy for. Make sure Programmatic channel is selected.
2. Create a new video creative 
• Select Video Ads.
• Follow OTT/CTV specifications here.
3. Create a OTT/CTV ad group
• Link the new creative from Step 2 to this ad group.

Targeting Options For CTV/OTT Ads

CTV/OTT ads will be shown on OTT devices (see above for definition).

Learn more about CTV/OTT Targeting Settings.

Targeting Options Available	Not Available
Household Targeting Proximity Targeting by LotaData by Factual CRM (Email) Targeting	First Party Audience Targeting Third Party Audience Targeting Contextual Targeting

Supported Geo-Locations & Estimated Impressions For CTV

GEO (contact your account manager for the specific country names)	Estimated Average Impressions of all countries within the region (for a period of 7 days)	CPM (USD$)
Asia	1.1 Million	Contact your account manager for individual country rates
Europe	236 Thousand
US, Canada & Latin America	433 Million

XPO can open up 10X more traffic within a span of 5 days, depending on your budget.

FAQs

Q1. Where will my ad appear for such campaigns?

A1. Please see the below example for ad placement.

Q2. Can I optimize towards CPV?

A2. Yes. You can select CPV from the list of KPI's when you set up your CTV/OTT campaign.

Q3. Can you provide a detailed report on where exactly my ad appeared during the TV program?

A3. As of now, most ad exchanges do not support sharing the placement of your ads. 

Q4. Can I set up a PMP deal with my preferred publisher and run the ad?

A4. Yes. Once you negotiate a deal with the publisher and agree on a price, you are required to ask the publisher to share the deal request with Knorex DSP (check with your Knorex account manager for the Knorex DSP ID for the different exchanges). Once Knorex team approves the deal, it will be made available to your account.