This feature allows you to target an audience based on one or more specific geo-locations with a certain radius. This feature is also known as location-based marketing. In XPO, geo-targeting, geofencing, and proximity targeting are supported. To learn the difference, check these resources
How To Do Geo-Targeting?
You can apply this setting at the ad group level across Facebook, Search and Display channels.
- Under the Campaigns menu, select one campaign and click on the ad group to which you wish to apply geo-targeting.
The geo-targeting feature is available under Geography as one of the different targeting options available during the ad group setup.
- You have the options to target audiences based on their specific locations and target areas by:
- latitude/longitude coordinates
- street address
- postal code
- city or
All valid searches will populate for you to target.
Radius is not supported for selected locations.