Overview of TikTok Advertising with XPO

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Knorex Support
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Marketing Across TikTok

TikTok is the leading destination for short-form mobile video, now with over 1 billion monthly active users  worldwide, providing original content that is exciting, spontaneous, and engaging especially with users under the age of 25. Knorex XPO is integrated with TikTok to provide marketers with a unique reach to audiences who are seeking entertainment and authenticity. 

 

XPO + TikTok

With Knorex XPO cross-channel capability, the seamless integration between TikTok and XPO enables simplified execution and optimization of campaigns across multi-channel. 

By combining XPO and TikTok, you can now extend your campaigns further across multiple channels:

  • to drive higher efficiency across multiple channels with clone and bulk edit tools to manage campaigns across channels while being nimble to dynamically adjust and respond on different channels at the right moment

  • re-engage and remarket to your audience in multiple channels
  • drive better ROI on overall marketing campaigns now that you can have a full view of the consumer’s journey across channels while reaching them at the critical moment

  • drive costs savings through consolidation of platform execution and reporting

 

TikTok Ad Formats

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TikTok Audience

Leverage data to accurately target the appropriate audiences strategically. In TikTok, there is many subculture and communities or interest spheres you can find. The AI engine - Knorex KAIROS part of the Knorex XPO platform, curates relevant ads to an appropriate audience and determines cost-effective bids within your budget through AI technology to generate better quality leads.

You can set up a TikTok campaign based on individual objectives and budgets for each sponsored post.

 

Getting Started with Tik Tok in XPO

Learn how to create your first TikTok campaign in XPO.

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