What Are The Ad Formats and Sizes Supported in XPO?

Article author
Knorex Support
  • Updated

1. Audio Ads

Audio length 30 seconds or less.
Supported file type
  • Max. file size - 1MB
  • MP3, M4A, or WAV format only
  • audio/ogg, audio/mpeg, audio/mp3, audio/aac, audio/wav, audio/mp2, audio/m4a, audio/wma, audio/flac.

 

2. Display Ads

XPO supports a number of display ad formats and sizes, including but not limited to the following common sizes:

2.1  Dynamic Display Ads

How it looks like?

Dynamic_Display_Ads-01.png

Screenshot_2021-08-25_at_6.25.15_PM.jpg

  • "Medium Rectangle" or "mid-rect", is a square-like dimension, on the top-performing ad sizes and is very versatile across many devices and/or screen sizes.
  • "Wide Skyscraper" is placed on the side of a page, is shown to users when they scroll down the page.

Screenshot_2021-08-25_at_6.25.29_PM.jpg

  • "Leaderboard" is often placed at the top of a webpage and the ad space is widely available.

Screenshot_2021-08-25_at_6.25.40_PM.jpg

  • "Mobile Leaderboard" is a mobile-optimized size.
Components
  • Container
  • Scrollable Content
  • Tabs
  • Forms
  • Text
  • CTA Button
  • Video List
  • Dynamic Video Playlist
  • Social Icon
  • Count down
Slider Support up to 40 articles.
Image
  • Supported file type: JPEG, PNG, GIF
  • Image size limit: < 1MB
Content Loading Size < 1MB
Video Player Video link from: YouTube, Facebook, BrightCove, and Wistia.
Map Supported map type: Roadmap, Satellite, Hybrid, and Terrain.

 

2.2  Third Party Tag

Remarks Learn how to embed or insert third-party ad tag into XPO. The tag must be supported by XPO for it to work. Learn more.
How it looks like? Third_Party_Tag_Ad_Display-01.png

 

2.3  HTML5

Remarks Upload third-party HTML5 files (in zip file) into XPO.
How it looks like?       HTML-01.png

 

XPO Designer comes with various ready-made ad templates. You can start with that and customize them to your liking, and link the ad to the campaign. Log in to XPO Designer to see the full list of templates.

To learn how to use our designer tool, please look at the step-by-step guideline on XPO Designer

 

3. Native Ads

3.1  Native Content Ads

Custom Advertiser Name Max. 25 characters
Logo
  • Recommended dimensions (depending on the aspect ratio required by each publisher):
    • 100px x100px
    • 1200px x 627px
    • 128px x 128px
    • 600px x 600px 
  • Max. file size - 1MB
  • Format - .jpg preferred 
Main Image
  • Recommended dimensions (depending on the aspect ratio required by each publisher):
    • 1200px x 627px
    • 720px x 377px
    • 600px x 600px
    • 568px x 320px
    • 500px x 250px
    • 400px x 100px
    • 320px x 480px 
    • 320px x 240px 
    • 300px x 50px 
    • 200px x 200px 
    • 128px x 128px 
    • 100px x 100px 
  • Max. file size -1.2MB
  • Image may not include more than 20% text
Title/Headline Max. 25 characters
Long Title Max. 60 characters
Description  Max. 90 characters
Call to Action Max. 15 characters
Landing URL No specific specifications
How it looks like? NATIVE_AD_CONTENT.jpg

 

3.2  Native Video Ads

Video
  • Supported File Type: MP4
  • Dimension: 1920x1080 (preferred)
Unit Size (Aspect Ratio)
  • Supported Dimensions:
    • Landscape/Horizontal:
      • 1280 × 720
      • 1920 × 1080 or
      • 1440 × 1080 
    • Portrait/Vertical:
      • 720 × 1280
      • 1080 × 1920 or
      • 1080 × 1440
    • Square:
      • 720 × 720
      • 1080 × 1080 or
      • 1920 × 1920
  • Aspect ratio:
    • Landscape/Horizontal: 16:9 or 4:3
    • Portrait/Vertical: 9:16 or 3:4
Video Length 15-60 seconds
Audio MP3 or AAC
Maximum Time Frame 30 fps (recommenced) 
How it looks like? NATIVE_VIDEO_SAMPLE.jpg

 

4. Video Ads

4.1  Programmatic Video

Video length Max. 60s, recommended <15s
Resolution
  • Supported Dimensions: 
    •  Landscape/Horizontal:
      • 1280 × 720
      • 1920 × 1080 or
      • 1440 × 1080
  • Aspect ratio:
    • Landscape/Horizontal: 16:9 or 4:3
Video type  MP4
Audio type  MP3 or AAC
File size Max. 200MB
Frame rate Max. 30fps
Companion banner (OPTIONAL) 300x250 & 300x60 in JPG, GIF or PNG
Third-party ad tag (if applicable) VAST/VPAID tag in .xml format 
How it looks like? Ads_Specs_Programmatic_Video.jpg

 

4.2  YouTube TrueView In-Stream Ads

Min. video length 12 seconds recommended (in order for public viewcounts to be incremented)
Max. video length Less than 3 minutes recommended
Aspect ratio 16:9
Video type MOV, MPEG4, MP4, AVI, etc. See full list of formats here.
Companion banner
  • 300x60 in JPG, GIF or PNG
  • File size: 150kB
  • 300x250 video wall will show on YouTube if no companion ad is provided
Display URL Required by Google Ads UI. The domain will show on the live video
Final URL The destination can be your website or YouTube video/channel
How it looks like? Ads_Specs_YouTube_TrueView_In-Stream_Ad.jpg
  • YouTube video URL is required, and you will need to upload the video first to YouTube in order to get the video URL.
  • This format is currently only available for managed service, please reach out to your Customer Success / Account Manager if you would like to set up a YouTube TrueView ad.

 

4.3  CTV/OTT Video Ads

Video length Max. 60s, recommended <15s
Resolution Supported Dimensions:
  • Landscape/Horizontal:
    • 1280 × 720
    • 1920 × 1080 or
    • 1440 × 1080

Aspect ratio:

  • Landscape/Horizontal: 16:9 or 4:3
Video type MP4
Audio type MP3 or AAC
File size Max. 200MB
Frame rate Max. 30fps
How it looks like? Video_Ads_V3_Video_Ads.jpg

 

5. Social - Facebook Ads

5.1  Image / Photo Ad

Image/Photo
  • Text: 125 characters
  • Image Resolution: highest resolution image available
  • Image Ratio: 9:16 to 16:9

 

  • Images that consist of more than 20% text may experience reduced delivery.
  • Facebook will automatically select image, headline and link description for the image ad with link, but you have the flexibility to change it.
How it looks like? Screen_Shot_2019-04-22_at_2.11.34_PM.png
Image (With Link: apply to event responses, offers, and leads ads)
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters
  • Image Resolution: 1,080 x 1,080px
  • Image Ratio: 1.91:1 to 1:1
How (Image with Link) looks like? Screen_Shot_2019-04-22_at_2.24.24_PM.png

 

5.2  Video Ad

Specifications
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters
  • Video length:
    • Min 1 sec.
    • Max 240 mins.
  • File size: Max 4GB
  • Supported Dimensions:
    • Landscape/Horizontal:
      1280 × 720, 1920 × 1080, or 1440 × 1080 
    • Portrait/Vertical:
      720 × 1280, 1080 × 1920, or 1080 × 1440
    • Square: 
      720 × 720, 1080 × 1080, 1920 × 1920
  • Aspect ratio:
    • Landscape/Horizontal: 16:9 or 4:3
    • Portrait/Vertical: 9:16 or 3:4

Check out Facebook page for further details.

  • Video captions: Optional but recommended
  • Video sound: Optional but recommended
Remarks
How it looks like? Screen_Shot_2019-04-22_at_2.11.04_PM.png

 

5.3  Slideshow Ad

Specifications
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters
  • Image dimension: at least 1,280px x 720 px
  • Image aspect ratio: 16:9, 1:1 or 2:3
  • Image duration: max 15 seconds
  • Number of images: start with 3-10 images
Remarks
  • XPO only supports images for slideshow ad.
  • Link description won't appear in all placement.
  • Display link must direct to the same place as your destination URL. This won't appear in all placement.
How it looks like? Slideshow.png

 

5.4  Carousel Ad

Specifications
  • Text: 125 characters
  • Headline: 40 characters
  • Link Description: 20 characters
  • Image:
    • File size: Max 30MB
    • Resolution: 1,080 x 1,080px
    • Ratio: 1:1
  • Video:
    • File size: Max 4GB
    • Length: up to 240 mins
  • Min number of cards: 2
  • Max number of cards: 10
Remarks
  • Every single image/video within the ad can have its own destination URL.
  • Images that consist of more than 20% text may experience reduced delivery.
How it looks like? carousel_ad.png

 

5.5  Product Catalogue Ad / Dynamic Ad

About

This format lets you target visitors who have browsed items on your website and show personalised recommendation to your users.

You will need to create a catalogue in order to run a dynamic ad, and catalogue is basically a container that houses all information about the items in your inventory.

The dynamic ad will then match the images and other information such as prices from the catalogue with signals from a pixel, which shall be implemented on your site to track the users' activities.

Reach out to your Customer Success / Account Manager if you would like to understand how to set up step-by-step for product catalogue/dynamic ad.

How it looks like? Screen_Shot_2019-04-22_at_3.35.34_PM.png

 

5.6  Page Ad

Specifications
  • Description:
    • 20 characters
  • Single image:
    • Follow image ad specs above
  • Single video/gif
    • Follow video ad specs above
  • Slideshow
    • Follow slideshow ad specs above
    • Max. 10 images
Remarks
  • Facebook will automatically select image and text for the Page ad, but you have the flexibility to change it.
How it looks like? Screen_Shot_2019-04-22_at_4.41.31_PM.png

 

5.7  Existing Page Ad (Boost Post)

Remarks

 (boost existing post on your FB page)

How it looks like? Existing_Page_Ad__Boost_Post__Video_Ads.png

 

5.8  Lead Generation Ad

A lead generation ad is presented using an image or video, followed by a lead form when the users engage with the ad.

Specifications
  • Image:
    • Text: 125 characters
    • Headline: 40 characters
    • Link description: 20 characters
    • Image dimension: 1,080 x 1,080px
    • Image ratio: 1:1
  • Video:
    • Text: 125 characters
    • Headline: 40 characters
    • Description: 20 characters
    • Length: up to 15 seconds
    • Aspect ratio: 4:5
  • Sample question form
Remarks
  • If you would like the lead ad to appear on IG, please refer to the specs below for image:
    • Image ratio: 1.91:1, 1:1, 4:5
    • Minimum resolution:
      • 600 x 315 pixels (1.91:1) /
      • 600 x 600 pixels (1:1) /
      • 600 x 750 pixels (4:5)
  • Images with more than 20% texts may experience reduced delivery.
  • This format is currently only available for managed service, please reach out to your Customer Success Manager if you are subscribing to our self-service and would like to set up a FB lead ad.
How it looks like? lead_a.png 

 

5.9  Facebook App / Instagram App

Carousel

2 or more scrollable images or videos:

Image:

  • Size: 1080 x 1080 pixels 
  • Ratio: 1:1 
  • Text: 125 characters
  • Headline: Max. 40 characters
  • App Link

Video/Slideshow:

  • Format:.mp4, .mov or. gif
  • Recommended length: Up to 15 seconds 
  • Recommended aspect ratio: Vertical (4:5)
  • Resolution: 600px min. width
  • File size: up to 4GB max.
  • Text: 125 characters
  • Headline: Max. 40 characters 
  • App link 
Single Image or Video 

One image or video, or a slideshow with multiple images

Image:

  • Size: 1080 x 1080 pixels
  • Ratio: 1:1
  • Format: .jpg or .png
  • Text: 125 characters
  • Headline: Max. 40 characters
  • App Link

Video/Slideshow:

  • Format:.mp4, .mov or. gif
  • Recommended length: Up to 15 seconds
  • Recommended aspect ratio: Vertical (4:5)
  • Resolution: 600px min. width
  • File size: up to 4GB max.
  • Text: 125 characters
  • Headline: Max. 40 characters
  • App link 
How it looks like? mceclip3.png

 

6. Social - LinkedIn Ads

6.1  Sponsored Content - Single Image Ad

Specifications
  • Title/Headline: 70 characters
  • Intro Copy: 150 characters max to avoid truncation, including landing page URL
  • Description: Use approximately 100 characters to avoid truncation (300 max characters)
  • Image:
    • 1200 x 627px recommended
    • must be more than 400px in width
    • 5MB max size
    • GIFs are not accepted
  • Call to Action: Select any supported CTA from the list successfully.
Remarks
  • Appears directly in the LinkedIn feed of members from your target audience
  • If the image width is <400px, it will not display in the larger image format. Instead, images will appear as a thumbnail on the left side of the post
  • Truncation is based on padding, not character limitation, so results may vary by device
  • On the desktop, can hold approximately 600 characters max, but the text is truncated around 150 characters and displays "...see more" to expand the text
  • URLs longer than 23 characters are shortened by the LinkedIn shortener
  • Supplied URL will automatically scrape in ad headline and image
How it looks like?  in_Ads_Specs_Sponsored_Content.jpg

 

6.2  Sponsored Content - Carousel Ad

Specifications
  • Min number of cards: 2
  • Max number of cards: 10
  • Intro text/description: 255 characters
  • Intro text may truncate at 150 characters
  • Individual cards:
    • Max file size: 10MB
    • Max image dimension: 6012 x 6012px
    • 1,080 x 1,080 px with 1:1 ratio
    • Support GIF
    • Headline text for each image card is a max. 2 lines
      • 45 characters limit for ads that direct to a landing page
      • 30 char limit for ads with a Lead Gen Form CTA 
How it looks like?

in_Ads_Specs_Sponsored_Content_Carousel.jpg

Remarks
  • Carousel ads can be customized to have unique images, captions, and destination links that help tell an interactive story on devices. These formats appear in the LinkedIn feeds
  • They feature multiple images that can be scrolled through
  • CTA button within each card is only available for carousels that use lead generation form
  • Each card can be directed to different landing pages, but if the lead generation form option is selected, the CTA will link to the same lead generation form for all the cards
  • Not eligible to use LinkedIn Audience Network

 

6.3  Text Ad

About
  • Text ads include a headline, brief text, and an image. They may be placed at the top of the page or on the right rail of a variety of LinkedIn desktop pages
  • Link: Company's pages on LinkedIn or website outside of LinkedIn
Specifications
  • Text ads appear in a variety of sizes:
    • 300x250
    • 17x700
    • 160x600
    • 728x90
    • 496x80
  • Headline: 25 characters
  • Description: 75 characters
  • Image: 100 x 100 pixels; upload a JPG or PNG file that is 2MB or smaller

  • Destination URL: URLs must have the "http://'' or "https://" prefix. You may use up to 500 characters for the destination link. Select either your own website or your companies page on LinkedIn as the destination URL

How it looks like?

in_Ads_Specs_Text_Ads.jpg

 

6.4  Video Ad

About These are a Sponsored Content ad formats that appear in the LinkedIn feed, promoting video content originally posted on your LinkedIn Page or Showcase Page
Specifications
  • Introductory text: Use up to 600 characters 
  • Destination URL:  All URLs must have the http:// or https:// prefix. Use up to 2,000 characters 
  • Upload Video:
    • Length: Three seconds to 30 minutes (Tip: most successful video ads are less than 15 seconds long)
    • File size: Between 75 KB and 200 MB.
    • File format: MP4 Frame rate: Less than 30 FPS (frames per second)
    • Video thumbnail (optional):
      • File format: JPG or PNG
      • Maximum file size: 2 MB
    • Pixel and aspect ratio requirements:
      • Landscape 16:9 aspect ratio (1.78)
        • Minimum: 640 x 360 px
        • Maximum: 1920 x 1080 px
      • Square 1:1 aspect ratio (1)
        • Minimum: 360 x 360 px
        • Maximum: 1920 x 1920px
      • Vertical 9:16 aspect ratio (0.5652)
        • Minimum: 360 x 640px
        • Maximum: 1080 x 1920px
  • Headline: Use up to 70 characters to avoid truncation on most devices (200 max characters)
  • Description: Brief description of the ad to describe why people should visit your website
  • Call to Action: Select any supported CTA from the list successfully
How it looks like?

LinkedIn_Sample_Ads_Video_Ads.jpg

 

6.5  Dynamic Ad - Spotlight

About
  • A dynamic Ad format that is personalized to each LinkedIn member and takes them to your website or landing page. The ads are tailored to individual members based on their LinkedIn profile data, like profile photo, company name, or job title
  • Clickable areas: Clicks anywhere on the ad (background, text, CTA, etc.) will redirect to the designated landing page URL.
Specifications
  • Description (above images): max 70 characters
  • Headline (below images): max 50 characters
  • Company name: max 25 characters (name is displayed when a member moves their cursor over your logo)
  • Company logo: 100 x 100px
  • CTA: max 18 characters
  • Background image (optional): exactly 300x250 px and max 2MB
  • Destination URL: All URLs must have the http:// or https:// prefix
How it looks like? in_Ads_Specs_Dynamic_Ad_Spotlight.jpg

 

6.6  Dynamic Ad - Follower

About

Dynamic ad format tailored to LinkedIn members, encouraging them to follow your LinkedIn or Showcase Page. They are personalized with the member’s profile photo next to your company’s logo, eith their first name and your company name in the ad copy

Clickable areas:

  • Clicks on the logo will redirect to your Company Page
  • Clicks on the Follow button will follow the Company and redirect to the Company Overview tab of your Company Page
  • Clicks on Visit company will redirect to the Company Overview tab of your Company Page
  • Clicks on Visit jobs will redirect to the Jobs tab of your Company Page
  • Clicks on Visit life will redirect to the Life tab of your Company Page
Specifications
  • Description (above images): choose from one of the suggested options/supply custom text. Max 70 characters
  • Headline (below images): choose from one of the suggested options /supply custom text. Max 50 characters
  • Company name: max 25 characters (the name is displayed when a member moves their cursor over the company logo)
  • Company logo: 100 x 100px
  • CTA: choose from 3 pre-sets options
    • Visit company (default)
    • Visit job
    • Visit life
How it looks like?  in_Ads_Specs_Dynamic_Ad_Follower.jpg

 

7. Search Ads (Google)

Landing Page The landing URL is the URL that people reach after clicking your ad. It should match what your ad promotes.
Max. 30 characters
Headline 1, 2 and 3 Your text ad consists of 3 headlines where you can enter to promote your product/services.
Max. 30 characters for each headline
Display path/URL The fields give potential customers an idea of where they will end up your site once they have clicked your ad, so the text you input in the fields should describe the product/service described in the ad in more detail. There are 2 paths. Paths are not guaranteed to show.
Max. 15 characters for each headline
Description 1 and 2 Use this field to highlight details about your product/service. Consists of 2 descriptions.
Max. 90 characters for each description
Notes All character limits can be viewed in XPO creative dashboard
How it looks like? Screen_Shot_2019-04-23_at_5.33.46_PM.png

 

7.1  Extension - Sitelink

Purpose Useful to add additional links to direct traffic to different pages of your website (e.g. store hour, product, or more).
Specifications
  • Max. 35 characters
  • Min. 2 links
  • Max. 8 links
How it looks like? (image source)
sitelink.png

 

7.2  Extension - Callout

Purpose Useful for describing popular or unique aspects/USPs of your products/services, such as free shipping, 24/7 customer service, or more.
Specifications
  • Max. 25 characters 
  • Min. 2 callouts
  • Max. 10 callouts 
How it looks like? (image source)  callout.png

 

7.3  Extension - Message

Purpose To encourage users to send you text messages from your ad. This is mobile optimised. A pre-populated message will show up when a user taps the message option in your ad.
How it looks like? (image source) Message_Extension-01_copy.jpg

 

7.4  Extension - Price

Purpose To show product prices from your ad
Specifications:
  • Header: max. 25 characters
  • Description: max. 25 characters
  • Final URL for each extension
  • Mobile final URL for each extension
Additional Notes Reach out to your Customer Success Manager to find out more information about available currencies, languages, price qualifier, etc.
How it looks like? Screen_Shot_2019-04-23_at_6.12.53_PM.png

 

7.5  Extension - App

Remarks To show a link to your app below the ad. Clicking this link leads the users to your app's description in the app store.

Link text: Max. 25 characters 
How it looks like? Screen_Shot_2019-04-25_at_10.29.15_AM.png

 

7.6  Extension - Promotion

Remarks To show sales offers or promotion on the ad
Notes

Reach out to your Customer Success Manager to find out more information about available currencies, languages, types, items for sale, etc.

Promoting Item: Max 20 characters

How it looks like? Screen_Shot_2019-04-25_at_10.40.37_AM.png 

 

7.7  Extension - Call

Remarks

To add phone numbers to your ad.

NOTE: Clicks on the number are the same cost as headline clicks.

You can set to show your phone numbers only during your business hours.

How it looks like? Screen_Shot_2019-04-25_at_10.44.49_AM.png

 

7.8  Extension - Structured Snippet

Remarks

To highlight specific aspects of your products and services.

Description text: Max. 25 characters

How it looks like? Screen_Shot_2019-04-25_at_10.56.05_AM.png

 

8. App Install Ads

8.1  Google Universal App Campaign (UAC)

In UAC, the ads are generated using the text ideas, uploaded images, video, HTML5 assets, and lastly, the content from advertisers' Google Play and Apple App Store Listings.

Text Ideas 4 Text Ideas / Messages/ Ad copies
Max. 25 characters per idea. 
Video URL Advertise your app on YouTube by adding up to 20 videos. If you leave this field blank, Google Ads may make a video for you.
YouTube URL. Recommended 15-20 sec video duration.
Image Add up to 20 images. This is optional.
HTML5 Assets Add up to 20 HTML5 assets (or 20. ZIP files). This is optional.
Max. 1MB and max. 40 files in each .ZIP
How it looks like in Google Search? 1.png
How it looks like on Google Play app store? 2.png
How it looks like on Youtube? 3.png

 

8.2  Display

The available sizes for App Campaign include 300x250,320x50, 250x250, 300x100. Below are the 5 ad specs to follow:

 

(a) Landing URL

Logo Homepage URL (recommended)
Content & CTA App Link

 

(b) Image/Video

Logo
  • Dimension - min. 150px x 150px
  • Resolution - 150 dpi
  • Format - .png/.ai/.psd/.eps
Content Image
  • Dimension - min. 1,000px x 1,000px
  • Resolution - 150 dpi
  • Format - .png/.ai/.psd/.jpg
Video (only applicable for templates with video elements)
  • Recommended length - 30 - 60 sec
  • Format - YouTube, Wistia, Brightcove video links
How it looks like? Ads_Specs_App_Install_Ads__only_for_Display_.jpg 

Avoid images with logo or text embedded, as images would be cropped to fit into different ad sizes.

 

(c) Corporate Color

Primary Color Format - RGB (#000000)
Secondary Color Format - RGB (#000000)
Title & Text Color Format - RGB (#000000)

 

(d) Corporate Font

Primary and Secondary Font Format - .ttf or .otf file only

 

(e) Ad Copies/Messaging

Ad copies/messaging

-

 

9. Banner Ads

How it looks like? Screenshot_2021-08-25_at_6.25.15_PM.jpg
  • "Medium Rectangle" or "mid-rect", is a square-like dimension, on the top-performing ad sizes and is very versatile across many devices and/or screen sizes.
  • "Wide Skyscraper" is placed on the side of a page, is shown to users when they scroll down the page.

Screenshot_2021-08-25_at_6.25.29_PM.jpg

  • "Leaderboard" is often placed at the top of a webpage and the ad space is widely available.

Screenshot_2021-08-25_at_6.25.40_PM.jpg

  • "Mobile Leaderboard" is a mobile-optimized size.

 

9.1  Rich Media Ads

Image size limit < 150KB
Creative loading size
  • < 1MB
Other Specifications
  • Container
  • Text
  • CTA Button
  • Image
  • Dynamic Image List
How it looks like?      Rich_Media_Ads-01.png

 

9.2 Static Banner Ads

Image size limit < 150KB
Creative loading size < 1MB
Other Specifications
  • Container
  • Text
  • CTA Button
  • Image
How it looks like? Static_Ads-01.png

 

9.3 Third-Party Tag

Insert script during creative setup For more details go here
How it looks like? Third_Party_Tag_Ad-01.png

 

If you can't find the ad format that you are looking or you have any question, feel free to contact us or Submit a request here.

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