Overview of Meta Advertising with XPO

Marketing Across Meta Ads

Facebook is one of the most widely used social media platforms in the world with over 2.96 billion monthly active users  . Knorex XPO integrates with Meta, allowing you to target anyone you want from anywhere in the world across their advertising assets in Facebook, Instagram, Messenger, and Whatsapp (though this is not supported on XPO). With XPO, you can now easily launch Meta Ads campaigns in minutes, giving you opportunities for broader audience engagement. 

XPO + Meta Ads

As a Meta Preferred Partner and Triple-Badged   partner, Knorex is well positioned to provide you with the expertise to maximize your value out of Meta ads. By working with Meta, Knorex offers:

• Insights with strategic marketing practices to its partners and customers.
• Highly automated processes to save time using advanced tools and Meta certifications.
• Increased attraction of high-quality leads.
• Efficient pursuit of marketing goals with the Smart Bid Recommendation feature.
• Maximized return on ad spend.

You may leverage Knorex XPO’s machine learning capabilities to optimize real-time bidding for Meta ads and accurately target quality leads with relevant advertisements to audiences.

Meta Ads Channels Supported by XPO

• Facebook
• Instagram
• Messenger

For Whatsapp, you will create an ad in Facebook or Instagram, and it will click and go into Whatsapp. Learn more  .

Meta Ad Formats Supported by XPO

• Find more details about Meta Ad Formats and Specifications currently supported in XPO.
• Learn more about all the supported Meta Ads features and capabilities  supported in XPO .
• See also Facebook App Install Campaigns.
• XPO does NOT support Meta Ads campaign objectives - store visits; and Instagram post in ad format as Meta API is not supported.

Meta Audience 

Leverage data to accurately and strategically target the appropriate audiences. Knorex XPO uses AI technology to curate relevant ads for your target audience and determine cost-effective bids within your budget. 

You can set up a Meta Ads campaign based on individual objectives and budgets for each sponsored post.

• Facebook Special Ad Category Audience
• Facebook Video Engagement Custom Audience
• Facebook Page Audiences
• Facebook Narrow Audience
• Facebook Event-Based Audiences

Getting Started in XPO

Learn how to create your first Meta Ads campaign in XPO.