Overview of App Install Advertising

Mobile app install advertising, or simply app install advertising, is a form of mobile advertising that directs users to download and install a particular app. It is also used to encourage users to engage in more in-app activities and make purchases. Today, there are various channels or platforms that offer different formats for running app install campaigns.

Which app install advertising channels are available in XPO?

These are the channels that XPO supports for running your app install campaigns:  

1. Google's Universal App Install Campaigns (UAC)

UAC connects you with your target audience across Google Search, Google Display, Google Play, and YouTube.

2. Facebook's App Install Campaigns

App install ads appear on Facebook feeds, directing users to install the app from the app store.

3. Programmatic App Install Campaigns

App install ads are delivered in various formats, including Display, Video, Native, and OTT/CTV, directing users to install the app from the app store.

In XPO, you can seamlessly run cross-channel app install campaigns directly to drive app installation.

Check out How Do I Set Up App Install Campaign in XPO?

 

Supported Mobile measurement platforms and SDKs in XPO

Check out the list of MMPs and SDKs that are supported by XPO for measuring and tracking mobile app installs, conversions, and other events.