How To Create Facebook App Install Campaign

This feature is only applicable to Facebook campaigns.

Knorex XPO supports different types of app install campaigns which include:

• Google's Universal App Install Campaigns
• Programmatic App Install Campaigns
• Facebook App Install Campaigns

In XPO, you can create a Facebook app install campaign  to drive more people to install your app and optimize for app events. These ads appear on feeds, where users will be redirected to install your app from the stores.

Before You Start

Learn about XPO's pre-requisites for creating App Install Campaigns.

Instructions

1. Launch a new Campaign

Select Meta Ads as your campaign platform, choose your preferred Meta Ads account, and designate the campaign objective as App Install. Then, set your KPI as Cost Per Install.

2. Create a Facebook Ad Group for this campaign.

• XPO supports 6 different app stores.
• Search for the app name or app store URL.
• You can select only one app store and one app per ad group.

(click image to view)

No.	APP STORE	DEVICES & OPERATING SYSTEMS
1	Google Play	Android Devices only.  When creating the ad group, the default device is set to Android smartphones and tablets.  You can choose to include or exclude device models, operating systems versions, and/or whether the device should be connected to WiFi only. These options are available under ad group settings.
2	iTunes	iOS devices only. You can choose to include or exclude apple device models, operating systems version and/or whether the device should be connected to wifi only.
3	iTunes for iPad	All iPad device generations and operating systems.
4	Windows Store	Window devices only. You can choose to include or exclude all Windows app.
5	Facebook Canvas	This store supports all mobile devices.
6	Amazon Appstore	Android Devices only.  From the two options, android smartphones and tablets, at least one has to be selected. You can choose to include or exclude device models, operating systems version and/or whether the device should be connected to wifi only.

3. Ad Group Bidding Strategy 

There are 3 types of strategies:

Strategies For Optimization	Conversion Window	When You Get Charged
App Events (Purchase, Initiate Checkout or Achieve Level/specific goals set within the app)	1 day after the click 7 days after the click 1 day after clicking or viewing the ad 7 days after clicking or 1-day after viewing	Impressions (CPM)
App Installs	1 day after the click 1 day after clicking or viewing the ad	Impressions (CPM) App Installs
Link Clicks to your Website	N/A	Impressions (CPM) Link Click (CPC)

4. Save the Ad Group. 

5. Create an App Install Facebook Creative.

Facebook supports the following creative types for app install campaigns:

• Carousal Creative
• Single Image Creative
• Video Creative
• Slideshow Creative

Get the specifications for the creatives here.

6. Once you save the creative, link it to the ad group created in step 2.

Your campaign is now live.