- If you can't find the ad format that you are looking or you have any question, feel free to contact us or Submit a request here.
- Learn how creative testing and approval works in XPO.
1. Audio Ads
Audio length | 30 seconds or less. |
Supported file type |
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Companion banner (RECOMMENDED) |
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2. Display Ads
XPO supports a number of display ad formats and sizes, including but not limited to the following common sizes:
2.1 Dynamic Display Ads
2.2 Third Party Tag
Remarks | Learn how to embed or insert third-party ad tag into XPO. The tag must be supported by XPO for it to work. Learn more. |
How it looks like? |
2.3 HTML5
Remarks | Upload your HTML5 (.zip format) file exported from Google Web Designer or Adobe Animate CC to the creative design. |
How it looks like? | |
XPO Designer comes with various ready-made ad templates. You can start with that and customize them to your liking, and link the ad to the campaign. Log in to XPO Designer to see the full list of templates.
To learn how to use our designer tool, please look at the step-by-step guideline on XPO Designer.
3. Native Ads
3.1 Native Content Ads
Custom Advertiser Name | Max. 25 characters |
Logo |
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Main Image |
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Title/Headline | Max. 25 characters |
Long Title | Max. 60 characters |
Description | Max. 90 characters |
Call to Action | Max. 15 characters |
Landing URL | No specific specifications |
How it looks like? |
3.2 Native Video Ads
Video |
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Unit Size (Aspect Ratio) |
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Video Length | 15-60 seconds |
Audio | MP3 or AAC |
Maximum Time Frame | 30 fps (recommenced) |
How it looks like? |
4. Video Ads
4.1 Programmatic Video
Video length | Max. 60s, recommended <15s |
Resolution |
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Video type | MP4 |
Audio type | MP3 or AAC |
File size | Max. 200MB |
Frame rate | Max. 30fps |
Companion banner (RECOMMENDED) | 300x250 & 300x60 in JPG, GIF or PNG |
Third-party ad tag (if applicable) | VAST/VPAID tag in .xml format |
How it looks like? |
4.2 YouTube TrueView In-Stream Ads
Min. video length | 12 seconds recommended (in order for public viewcounts to be incremented) |
Max. video length | Less than 3 minutes recommended |
Aspect ratio | 16:9 |
Video type | MOV, MPEG4, MP4, AVI, etc. See full list of formats here. |
Companion banner |
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Display URL | Required by Google Ads UI. The domain will show on the live video |
Final URL | The destination can be your website or YouTube video/channel |
How it looks like? |
- YouTube video URL is required, and you will need to upload the video first to YouTube in order to get the video URL.
- This format is currently only available for managed service, please reach out to your Customer Success / Account Manager if you would like to set up a YouTube TrueView ad.
4.3 CTV/OTT Video Ads
Video length | Max. 60s, recommended <15s |
Resolution | Supported Dimensions:
Aspect ratio:
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Video type | MP4 |
Audio type | MP3 or AAC |
File size | Max. 200MB |
Frame rate | Max. 30fps |
How it looks like? |
5. Facebook Ads
5.1 Image / Photo Ad
Image/Photo |
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How it looks like? | |
Image (With Link: apply to event responses, offers, and leads ads) |
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How (Image with Link) looks like? |
5.2 Video Ad
Specifications |
Check out Facebook page for further details.
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Remarks |
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How it looks like? |
5.3 Slideshow Ad
Specifications |
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Remarks |
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How it looks like? |
5.4 Carousel Ad
Specifications |
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Remarks |
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How it looks like? |
5.5 Product Catalogue Ad / Dynamic Ad
About |
This format lets you target visitors who have browsed items on your website and show personalised recommendation to your users. You will need to create a catalogue in order to run a dynamic ad, and catalogue is basically a container that houses all information about the items in your inventory. The dynamic ad will then match the images and other information such as prices from the catalogue with signals from a pixel, which shall be implemented on your site to track the users' activities. Reach out to your Customer Success / Account Manager if you would like to understand how to set up step-by-step for product catalogue/dynamic ad. |
How it looks like? |
5.6 Page Ad
Specifications |
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Remarks |
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How it looks like? |
5.7 Existing Page Ad (Boost Post)
Remarks | |
How it looks like? |
5.8 Lead Generation Ad
A lead generation ad is presented using an image or video, followed by a lead form when the users engage with the ad.
Specifications |
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Remarks |
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How it looks like? |
5.9 Facebook App / Instagram App
Carousel |
2 or more scrollable images or videos: Image:
Video/Slideshow:
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Single Image or Video |
One image or video, or a slideshow with multiple images Image:
Video/Slideshow:
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How it looks like? |
6. LinkedIn Ads
6.1 Sponsored Content - Single Image Ad
Specifications |
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Remarks |
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How it looks like? | |
6.2 Sponsored Content - Carousel Ad
Specifications |
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How it looks like? |
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Remarks |
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6.3 Text Ad
About |
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Specifications |
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How it looks like? |
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6.4 Video Ad
About | These are a Sponsored Content ad formats that appear in the LinkedIn feed, promoting video content originally posted on your LinkedIn Page or Showcase Page |
Specifications |
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How it looks like? |
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6.5 Dynamic Ad - Spotlight
About |
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Specifications |
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How it looks like? |
6.6 Dynamic Ad - Follower
6.7 Lead Gen Form Ad
7. Search Ads (Google)
Landing Page | The landing URL is the URL that people reach after clicking your ad. It should match what your ad promotes. Max. 30 characters |
Headline 1, 2 and 3 | Your text ad consists of 3 headlines where you can enter to promote your product/services. Max. 30 characters for each headline |
Display path/URL | The fields give potential customers an idea of where they will end up your site once they have clicked your ad, so the text you input in the fields should describe the product/service described in the ad in more detail. There are 2 paths. Paths are not guaranteed to show. Max. 15 characters for each headline |
Description 1 and 2 | Use this field to highlight details about your product/service. Consists of 2 descriptions. Max. 90 characters for each description |
Notes | All character limits can be viewed in XPO creative dashboard |
How it looks like? |
7.1 Extension - Sitelink
Purpose | Useful to add additional links to direct traffic to different pages of your website (e.g. store hour, product, or more). |
Specifications |
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How it looks like? | (image source) |
7.2 Extension - Callout
Purpose | Useful for describing popular or unique aspects/USPs of your products/services, such as free shipping, 24/7 customer service, or more. |
Specifications |
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How it looks like? (image source) | |
7.3 Extension - Message
Purpose | To encourage users to send you text messages from your ad. This is mobile optimised. A pre-populated message will show up when a user taps the message option in your ad. |
How it looks like? (image source) |
7.4 Extension - Price
Purpose | To show product prices from your ad |
Specifications: |
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Additional Notes | Reach out to your Customer Success Manager to find out more information about available currencies, languages, price qualifier, etc. |
How it looks like? |
7.5 Extension - App
Remarks | To show a link to your app below the ad. Clicking this link leads the users to your app's description in the app store. Link text: Max. 25 characters |
How it looks like? |
7.6 Extension - Promotion
Remarks | To show sales offers or promotion on the ad |
Notes |
Reach out to your Customer Success Manager to find out more information about available currencies, languages, types, items for sale, etc. Promoting Item: Max 20 characters |
How it looks like? |
7.7 Extension - Call
Remarks |
To add phone numbers to your ad. NOTE: Clicks on the number are the same cost as headline clicks. You can set to show your phone numbers only during your business hours. |
How it looks like? |
7.8 Extension - Structured Snippet
Remarks |
To highlight specific aspects of your products and services. Description text: Max. 25 characters |
How it looks like? |
8. App Install Ads
8.1 Google Universal App Campaign (UAC)
In UAC, the ads are generated using the text ideas, uploaded images, video, HTML5 assets, and lastly, the content from advertisers' Google Play and Apple App Store Listings.
Text Ideas | 4 Text Ideas / Messages/ Ad copies Max. 25 characters per idea. |
Video URL | Advertise your app on YouTube by adding up to 20 videos. If you leave this field blank, Google Ads may make a video for you. YouTube URL. Recommended 15-20 sec video duration. |
Image | Add up to 20 images. This is optional. |
HTML5 Assets | Add up to 20 HTML5 assets (or 20. ZIP files). This is optional. Max. 1MB and max. 40 files in each .ZIP |
How it looks like in Google Search? | |
How it looks like on Google Play app store? | |
How it looks like on Youtube? |
8.2 Display
The available sizes for App Campaign include 300x250,320x50, 250x250, 300x100. Below are the 5 ad specs to follow:
(a) Landing URL
Logo | Homepage URL (recommended) |
Content & CTA | App Link |
(b) Image/Video
Logo |
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Content Image |
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Video (only applicable for templates with video elements) |
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How it looks like? |
Avoid images with logo or text embedded, as images would be cropped to fit into different ad sizes.
(c) Corporate Color
Primary Color | Format - RGB (#000000) |
Secondary Color | Format - RGB (#000000) |
Title & Text Color | Format - RGB (#000000) |
(d) Corporate Font
Primary and Secondary Font | Format - .ttf or .otf file only |
(e) Ad Copies/Messaging
Ad copies/messaging |
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9. Banner Ads
How it looks like? |
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9.1 Rich Media Ads
Image size limit | < 150KB |
Creative loading size |
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Other Specifications |
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How it looks like? | |
9.2 Static Banner Ads
Image size limit | < 150KB |
Creative loading size | < 1MB |
Other Specifications |
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How it looks like? |
9.3 Third-Party Tag
Insert script during creative setup | For more details go here |
How it looks like? |
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