How To Set Up Creatives Via 3rd Party Ad Tags?

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If you wish to run Third-party Ad Tags on XPO from a Third-party Ad Server, follow the instruction below:

 

Display/Banner Ads

  1. Under the Creatives menu,  click on + Creative.



  2. Click Third-Party Tag under Display or Banner creative type.



  3. Fill up the information:
      • Creative Name: give creative a name you will remember and be able to quickly identify.
      • Advertiser: which can be selected from the dropdown list
      • Channel: choose either Web or Mobile
      • Where will this creative be displayed?: you need to create a separate creative for China. Otherwise, select Worldwide (excl. China)
      • Where do you want the users to go?: input website landing page that you wish to link to the ad
      • Size: which can be selected from the dropdown list. If you cannot find the size you need, please reach out to your Knorex Account Manager.
      • Script: Input a Third-party ad Tag/script
      • Start Date, Timezone, and End Date: the duration for which the ad will run
      • Will this creative end?: choose either yes or no
      • Third-party Trackers: key in the information in case you want to add more trackers to the ad



  4. Click on Submit to finish.

 

Video Ads (VAST/VPAID)

  1. Go to the Creatives menu and click on + Creative.
  2. Click on Third-Party Video Ads under Video Ads. creative type.
  3. Fill up the Creative Information
      • Creative Name: give creative a name you will remember and be able to quickly identify.
      • Advertiser: which can be selected from the dropdown list
      • Where will this creative be displayed?: you need to create a separate creative for China. Otherwise, select Worldwide (excl. China)
      • Where do you want the users to go: input website landing page that you wish to link to the ad
      • Start Date, Timezone, and End Date: the duration for which the ad will run
      • Will this creative end?: choose either yes or no
      • Third-party Trackers: key in the information in case you want to add more trackers to the ad

  4. Click on Submit.
  5. Select the creative you just created from the Creative list under the Creative tab to bring you to the creative detail dashboard. Click on Design Creative, you will be redirected to XPO Designer where you can customize your creative.

    Screenshot_2021-10-04_at_11.21.02_AM.jpg

  6. On XPO Designer window, you can upload a VAST/VPAID XML file or input VAST/VPAID URL
      • Companion Banners are optional
      • Preview: to preview your creative
      • Save: to save all your settings
  7. Click on Publish to finish.

 

Testing and Checking the Creative

Once you have set up the creative and embedding the third-party ad tag, it's time to test it out.

  1. Click on the creative that you have just created.
  2. Click on Test Creative. A pop up will appear (NOTE: you will need to enable to allow for pop up in your browser)
  3. An previewer called XPO Playground will be shown with the loaded third-party ad creative.

Screenshot_2021-12-02_at_10.28.09_AM.png

 

Supported Macros for Third Party Ad Tags

Find out what are the macros supported for third-party ad-tag

 

Link Creative to Ad Group

Once you have the creative ready, link it to the ad group that you wish to apply under. Refer to the Prerequisites for Applying Targeting Settings on Ad Group Level article for more instructions. 

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