XPO lets you directly boost your existing Facebook posts. Boosting your Facebook Posts helps to draw more views and a higher engagement rate of your posts.
- Set up a new campaign and select the objective as Post Engagement.
- Set up a new creative and select creative type as Existing Page Post Ad, then click Submit.
- View the new creative from the dashboard and click on Select a Page Post.
- Select the existing post you wish to boost from the list of published posts, ad posts or scheduled posts.
To simplify your post search, key in the Post Name or Post ID.
Click on Load and then Save.
- Create an ad group under the newly created campaign.
Open the ad group and link the new creative.
- Click Save and start monitoring your boosted Facebook post.