How to Set Up App Install Campaigns in XPO

1. Configure Mobile App(s) to Link to XPO

• Configure the Mobile Measurement Platforms (MMPs) that you will be using to send postback data to XPO (See Supported MMPs in XPO).
  • Follow this guide if you are using Firebase (ONLY for UAC and Facebook App Install Campaigns). 
• From your Partner Dashboard, click on Account from the menu bar and select Manage Account.

• From the Actions dropdown menu, select Edit Account Information, then scroll down to Mobile App. Select your mobile platform (Android or iOS) to link the app to XPO, and click Save.

• Once done, the app will be shown while creating your app install campaign for the respective account.

Please note that the App ID for iOS and Android are presented in different formats, as exemplified below:

• iOS = id1234567890
• Android = com.sampleapp.rewards

2. Create Conversion Goals

App conversions are in-app events or actions taken by a prospect. These actions come in the form of in-app purchases, opting in for push notifications, or adding items to a shopping cart.

Follow the steps based on the chosen MMP that you are using to configure your goals in XPO.

(A) Follow these steps if you are using third-party mobile measurement partners (e.g. Branch.io, Appsflyer, and Adjust):

From your XPO Account Dashboard

• You can create app conversion goals for your iOS and Android mobile apps using conversion tracking goals to evaluate how effectively your ads generate installs and in-app activities.

• From your Account Dashboard, click on Pixels from the menu bar and select Conversion. 

• Click +Conversion Goal to create a new conversion goal.

• Name your conversion goal, select the conversion type, and choose iOS or Android as the type of Mobile app to be linked to this account for the new conversion goal.

(B) Follow the below instructions if you are using a MMP such as Firebase and/or Native Facebook SDK:

• Firebase only supports Google's Universal App Install Campaigns and Facebook App Install Campaigns.
• Firebase is not currently supported with Programmatic Channels.

• Ensure your conversion goals are created within Firebase   and Native Facebook SDK  . Then sync or link the conversion goals directly into Adwords and Facebook Ad Accounts, respectively.
• Once you have finished syncing your Google Adwords campaigns and syncing your Facebook Ad campaigns to XPO, your conversion goals with automatically be synced to your XPO account. 

NOTE FOR FACEBOOK APP INSTALL CAMPAIGNS

After completing Step 1 and Step 2(B) as outlined above, proceed to your Facebook App to authorize the Facebook Ad account ID to complete the linking process.

FAQs

1. Can I run app install campaigns in XPO with third-party providers such as Appsflyer, Branch.io, and/or Adjust as my Mobile Measurement Partner?

Yes, these are the MMPs supported in XPO.

2. If I do not have an app in an app store, can I use APK files    to run these campaigns?

Yes, you can. You will need to link the APK files using any of the MMPs supported in XPO.