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How to Connect Your LinkedIn Account to XPO
You will need to link your LinkedIn Campaign Manager to XPO so that you can create one or more LinkedIn ad accounts using XPO. Method 1: Link a LinkedIn Business Manager Account to XPO Create a Li...
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How to View and Understand Funnel Reports in XPO
A Funnel Report is a tool used in marketing to visualize and track how potential customers progress through different steps or stages to reach a goal, such as making a purchase. For example, the co...
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How to Create a Creative from an Existing Instagram Post
Before You Start Ensure that you have linked your Facebook Page and Instagram Account to Your XPO Account. Instructions Follow this guide to set up a Meta Ads creative. Under step 2, select Exis...
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How to Build a Creative Group of Dynamic Display Ads using XPO's Multi Frame Ad Builder
Streamline your workflow with XPO's Creative Groups. Simply upload a single creative, and XPO's Multi-Ad Frame Builder will automatically generate other creative sizes for you. Create a Creative...
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Release Notes
February 2026 Campaign: Support KAI Assist - v2. Campaign - Conversion Tracking: Support server-to-server (S2S) conversion goals. Campaign: Support cloning campaigns across accounts. Creative: Supp...
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Pixel Troubleshooting - Facebook Pixel
This guide offers a solution for a common integration error when connecting your XPO pixel to Meta Ads. Below are some of the measures you can check and take: Verify Domain in Facebook When usin...
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Overview of TikTok Advertising with XPO
Marketing Across TikTok With over 1 billion monthly active users worldwide, TikTok has become the leading platform for short-form mobile video. TikTok offers a unique blend of engaging and trendin...
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Overview of LinkedIn Advertising with XPO
Marketing Across LinkedIn LinkedIn is a social network that focuses on professional networking and career development, allowing you to connect your brand with the world's largest audience of active...
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Pixalate - Antifraud And Brand Safety Vendor
Pixalate is a leading provider of ad fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), mobile apps, and websites. Pixalate is accredited by the Media Rating Coun...
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Audience Targeting
When targeting more than one audience segment with ad groups in XPO, it is important to understand how the relationships between the segments affect XPO's targeting approaches. We have included thr...
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