How to Connect Your LinkedIn Account to XPO

You will need to link your LinkedIn Campaign Manager to XPO so that you can create one or more LinkedIn ad accounts using XPO.

Method 1: Link a LinkedIn Business Manager Account to XPO

1. Create a LinkedIn Ad Account from Campaign Manager  .
2. Select your existing account or create a new account. You are now ready to create new campaigns from your LinkedIn Ad Manager.

   

3. Once the LinkedIn Ad Manager setup is completed, you will need to link the account into XPO Admin Dashboard. Request your Knorex Account/Customer Success Manager to manage the LinkedIn Business Manager (BM) by importing the BM Account into XPO. 

4. You will receive a pop-up message that an Account has been successfully imported into XPO. You can now link the account to your Partner Account.

Method 2: Link a Personal LinkedIn Account to XPO

If you don’t have a LinkedIn Ad Account, follow this guide to create one before doing the below step.

1. From Partner Admin dashboard, go to Integration >Manage LinkedIn.

2. In the XPO LinkedIn Account Management dashboard, click "Account" "Link Account" to link an individual LinkedIn account to XPO.
3. You will need to select the XPO Account and XPO Advertiser Account to link to your LinkedIn Ad Account and click “Continue”.
4. You will be redirected to LinkedIn to finish the linking.

Granting Account and Page Permission to User

(A) To LinkedIn Account

You will need to grant ACCOUNT MANAGER or CAMPAIGN MANAGER permission to the user account (that is linking XPO and LinkedIn) in order to have sufficient permission to access your ad account and edit/manage LinkedIn campaigns.

(B) To LinkedIn Page

In LinkedIn Pages, there are two types of LinkedIn admin roles: Page Admin and Paid Media Admin.

For minimal access as a Paid Media Admin, users require two specific permissions: (1) Sponsored content poster and (2) Lead gen forms manager.