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The Editor

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Activity overview

Latest activity by The Editor

  • The Editor created an article,

    Overview of Attribution Report in XPO

    See here for explanation on the terminology and metrics used in XPO Report Attribution report provides all conversion-related data, for instance, a conversion event can be a sale and its transactio...

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  • The Editor created an article,

    How Do I Generate "My Report"?

    Use this feature to create custom reports. You can customize your reports with multiple campaign selections and report schedules. 1. Under Reports menu, click My Reports and + REPORT   2. Fill in ...

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  • The Editor created an article,

    How Do I Embed XPO Conversion Pixel on to My Webpage?

    You will need to embed a tracking script into the website to be tracked at least 1 month in advance to start the collection of user data. Once the conversion goal is created you need to download ...

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  • The Editor created an article,

    Audience Integration With LiveRamp Data Marketplace

      

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  • The Editor created an article,

    Integration With LiveRamp Data Marketplace

    This feature is only applicable to Programmatic (Connected TV/OTT, Video, Display, Native, Audio and Email) campaigns. LiveRamp Data Marketplace is currently only available for United States geo-t...

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  • The Editor created an article,

    Bulk Upload Ad Creatives Via FTP

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  • The Editor created an article,

    Audio Advertising

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  • The Editor created an article,

    Bulk Update

    NOTE For bulk update on ad group targeting, check out these articles - bulk update Search ad group targeting, bulk update Programmatic ad group targeting, and bulk update Facebook ad group target...

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  • The Editor created an article,

    Import First-Party Data from Oracle Data Cloud

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  • The Editor created an article,

    Import First-Party Data from Oracle Data Cloud

    By importing your first-party data from Oracle Data Cloud (ODC) into XPO, you get to use your data in XPO for cross-channel targeting, optimization, and analysis. After you have created an audien...

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