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Setting Up Demand Gen in XPO
Before You StartYou need a valid Google Ads account which you will link to your XPO Advertiser account. Carry out the following tasks in this order before launching a Google Search campaign in XPO:...
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Overview of Demand Generation with XPO
IntroductionDemand Gen is a campaign type introduced by Google designed to engage users early in their purchase journey—before they actively search for a product or service. Unlike direct response ...
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Understanding the KAI Universal Graph
🔗 Understanding the KAI Universal Graph What is the KAI Universal Graph? The KAI Universal Graph is KNOREX’s proprietary identity and audience engine that unifies customer data across all digital c...
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How to Connect Your LinkedIn Account to XPO
You will need to link your LinkedIn Campaign Manager to XPO so that you can create one or more LinkedIn ad accounts using XPO. Method 1: Link a LinkedIn Business Manager Account to XPO Create a Li...
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How to View and Understand Funnel Reports in XPO
A Funnel Report is a tool used in marketing to visualize and track how potential customers progress through different steps or stages to reach a goal, such as making a purchase. For example, the co...
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How to Create a Creative from an Existing Instagram Post
Before You Start Ensure that you have linked your Facebook Page and Instagram Account to Your XPO Account.  Instructions Follow this guide to set up a Meta Ads creative. Under step 2, select Exis...
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How to Build a Creative Group of Dynamic Display Ads using XPO's Multi Frame Ad Builder
Streamline your workflow with XPO's Creative Groups. Simply upload a single creative, and XPO's Multi-Ad Frame Builder will automatically generate other creative sizes for you.  Create a Creative...
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Release Notes
December 2025 UI/UX Improvement: Enhanced Daylight Saving Time (DST) settings. Campaign - Google: Enhanced campaign synchronization to automatically retrieve and apply pre-targeting settings from G...
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Pixel Troubleshooting - Facebook Pixel
This guide offers a solution for a common integration error when connecting your XPO pixel to Meta Ads. Below are some of the measures you can check and take: Verify Domain in Facebook When usin...
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Overview of TikTok Advertising with XPO
Marketing Across TikTok With over 1 billion monthly active users  worldwide, TikTok has become the leading platform for short-form mobile video. TikTok offers a unique blend of engaging and trendin...
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