How to Create Audio Campaigns in XPO

• This feature is currently available through a limited launch. For more information on how to use it, please reach out to your Account Manager. 
• This feature is designed solely for Programmatic Channel campaigns. 

Audio ads enable marketers to connect with audiences during screen-free moments, whether at home, at work, or on-the-go. These ads provide a unique, immersive, engagement experience with consumers through a variety of devices, including desktops, mobile phones, and tablets.

Audio ads are traded programmatically using a method similar to display/native advertising, Connected TV, OTT, and video, where they are traded and inserted into audio contents of audio publishers through automated technology as a pre-roll, mid-roll, or post-roll of an audio or podcast.

Instructions

1. Quick Launch a Programmatic Campaign

2. Create an Audio Ad Group

• Enter your budget cap and daily cap for the ad group, and then configure your pacing and bid strategy. In your ad group settings, you can set your bid strategy as Manual (Base bid/ Max bid) or Automatic.

Automatic Bid	Value
Audio View	Minimize CPV
Click	Minimize CPC
Click-Through Rate	Maximize CTR
Conversion	Minimize CPA
Install	Minimize CPI

• Select your ad group targeting options.

Targeting Option	Description
Exchange List	The list of supported exchanges are displayed by default, but can be edited according to your preferences.
PMP Deals	The list of active deals are displayed on the UI by default.
Audience	Add your first-party and/or third-party audiences.
Day & Time	Schedule a time period during which your ad group will run. You have the option to choose either your advertiser or user time zone.
Demographics	Select the age and gender of your target audience.
Geography	It is mandatory to select at least one geolocation by inputting the latitude/longitude, street address, postal code, city, or country (default will be the account location).  You can import geolocation(s) for the ad group. You can choose to Include/Exclude your added locations and adjust the bids accordingly.
Apps & Sites	Target specific apps and sites.
Brand Safety	Add brand safety measures to your ad group.
Creatives	Link your audio and third-party audio creatives (detailed explanation in step 3).
Frequency Cap	Add any of these options available for your new audio ad group targeting.
Language
Segments
Viewability
Mobile	Add your preferred device options which include device OS, device modal, and/or device type.
Technology	Add Connections, Environments, etc.

• Once saved, your audio ad group will be displayed on your dashboard.

3. Create an Audio Ad (Creative)

• From the Creative dashboard, click + Creative.
  
  
• Fill out the new creative form below as follows:
  
  

• Name your creative, then choose Audio Ads as your Creative Type.
  
  

• XPO currently supports two types of audio ads:
  
  

  1. Audio Ads

  2. Third-Party Audio Ads (i.e. audio ad that is created outside of XPO on other platform such as Google or Facebook, where you can import them into XPO via XML format for execution)
     
     

• Specify the destination of your creative by indicating where it will be displayed.
  
  
• Enter the destination URL. This field is required.
  
  
• Add Impression or Click trackers to your creative form to monitor ad performance. You can add up to 10 valid trackers.
  
  
• Schedule your creative by assigning a start and end date.
  
  

4. Design an Audio Ad Creative

Open the saved creative (audio ad or third party audio ad) to design your creative. Click on Design creative to launch XPO Designer.

(a) For Audio Ad Types

• Double click on Audio Banner to bring up the audio modal, and then click Upload Audio. 
  
  
  
  
• After selecting an audio file, click on Use Audio to start processing it. Once processed, it will be displayed on the UI.
  
  
• Upload an audio file that satisfies the following requirements:
  • Audio length: 30 seconds or less
  • Maximum file size: 1MB
  • Supported Audio Formats: MP3, M4A, WAV, MPEG, OGG, AAC, MP2, WMA, and FLAC.
• Double click on Companion Banner if you wish to upload an image in JPEG or PNG format. There are 2 size formats available to choose from:
  • 300 x 250
  • 300 x 60
    
    
    

(b) For Third-Party Audio Ad Types

• Click on Audio Banner to upload your third-party XML file format script (Example: Click Here) for your audio ad.
  
  

• Once you upload this file, from General > VAST link, click on Validate.
  
  

• XPO designer will prompt whether the uploaded file is valid.
  
  

Preview your ads before you click Publish to process the ad creative design. Once the files are processed, your new creative can be viewed on the creative dashboard under the Review status.

Creative Approval / Rejection

• Within 10 minutes after you have published and submitted your creative to Knorex's Automated Quality Assurance System for review and approval, if the creative is:

  • APPROVED, the status will automatically switch to Ready. You can then link the creative to the respective Audio Ad Group;  OR

  • REJECTED, it will take up to 1 business day for a manual review.
    • For rejected audio ads, you can resubmit for re-approval.
    • If you require urgent approval, you can email us at [e-mail] for a priority review and approval.

• You can add Tracking URLs to the audio ad using XPO Designer.
• You can only link audio ad creatives to audio ad groups only, and not other type of ad group.
• Similar to other ad formats, you can archive, edit, pause, resume, and/ or clone audio ad creatives and ad groups across accounts.