FAQs - Audience

Q1. Which data source or partner do you use for Visa cardholder data?

A1. The data is provided by Visa via Oracle Data Cloud.

Q2. Do you have a travel data partner who can target audiences interested in traveling to different countries? 

A2. XPO is integrated with Oracle Data Cloud, one of the biggest partners to aggregate and curate audience data based on their interests and travel destinations.

Q3. What types of audience targeting are available in XPO besides demographic data?

A3. You can target audiences based on marital status, family size, financial status, and interest-based audiences from our Third-Party data providers. See the list of our supported data management platforms.

For more information, explore our Targeting Options.