Knorex is connected to over 90% of ad exchanges and media publishers worldwide and thus, can provide reach to the widest audience. In other words, Knorex XPO ad tags are compliant with these supported platforms, and you can publish or traffic ads directly from XPO into these platforms.
Listed below are some of the major Ad Exchanges and Data Management Platforms (DMPs) or data brokers that XPO is integrated with:
Supported Ad Exchanges in XPO
How To Access List of Ad Exchanges / Publishers In XPO
1. Under Campaign, select the ad group that you wish to apply certain ad exchanges to.
2. The list of all available exchanges in XPO is under the Add Exchanges tab.
Supported Data Management Platforms in XPO
The full list of 3rd party audience data is available under the Audience
tab in XPO. Create a new audience segment and select a third-party source, you will then find all the available audiences. For example, search for "hotel" and there will be a list of relevant audience sources, rates as well as estimated reach. Select the ones that you wish to apply, once done, remember to apply this particular audience segment at the ad group
level. For more information on setting up 3rd party audience, please check out this page.