How To Create Programmatic App Install Campaign

Knorex XPO supports different types of app install campaigns which include:

• Google's Universal App Install Campaigns
• Programmatic App Install Campaigns
• Facebook App Install Campaigns 

Programmatic App Install Campaigns are app install ads shown across various marketing channels such as Display, Video, Native, and OTT/CTV marketing channels, where users are then directed to install the app from the app store.

Before You Start

Learn about XPO's pre-requisites for creating them.

Instructions

1. Launch a new Campaign

• Select Programmatic as a platform and set the campaign objective to App Installs.
• Select the Advertiser Account.
• Select the KPI as Cost Per Install and key in KPI Amount.

• You need to specify at least one app install conversion goal for your campaign.
• All conversions created for programmatic channels will appear in the dropdown list

2. Create a Programmatic Ad Group for this campaign.

• The required Bidding Strategy is Cost per install

3. Save the Ad Group. 

4. Create App Install Programmatic Creative.

Accepted creative size formats for these app install campaigns are:

• 320px x 480px
• 320px x 50px or/and
• 300px x 250px

5. Once you save the creative, link it to the ad group created in step 2.
 
Your campaign is now live.