Q: How do I know if a conversion is considered as a cross-device conversion?
Q: In cross-device conversion, how can I know on which device a user has viewed or clicked an ad and in which device the user has subsequently converted?
Q: How can I track conversion of a certain components of a creative?
Q. What type of report is available and how frequent is the report updated?
Q. Does XPO support cross-channel attribution?
Q. Does XPO support reports in my local time zone?
Q. Why are there differences in measurement when using a Site Analytic software when compared with when using an ad tracker in measuring impressions?
Q. Why are the numbers between XPO reporting different or not matching with the numbers from other reports /systems? Why is there such a discrepancy?
Q. Why is there a discrepancy between Google Analytics and XPO?
Ans: Google Analytics (GA) is a tool meant for measuring website traffic. It is not meant for counting ads impressions. In the case of measuring "clicks" and "visitors", GA counts “visitors” whereas XPO counts “clicks”. Google counts “visits” using a proprietary algorithm with a 30-minute sliding window. The GA numbers are de-duplicated by IP address over a 30-minute sliding window (repeat clicks in the window are counted once). XPO clicks are counted as they occur, with a 1-second de-duplication window.
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