Q: How do I know if a conversion is considered as a cross-device conversion?
A: Generate and download attribution report in XPO via email link. Refer to the column Cross-Device in the report, the value Yes indicates that a user has viewed or clicked on the ad on one device (e.g. laptop) and converting while using another device (e.g. mobile).
Q: In cross-device conversion, how can I know on which device a user has viewed or clicked an ad and in which device the user has subsequently converted?
A: The device which a user has converted, is shown under Device Type in the detailed (attributed) report. Currently, XPO report does not come with the Impression device (i.e. where an ad is viewed).
Q: How can I track conversion of a certain components of a creative?
A: XPO currently does not support this. However, you would be able to place different trackers for the different components.
Q. What type of report is available and how frequent is the report updated?
Ans: You can access real-time reporting from the platform. Reporting data is subject to a 2-hour delay from live data. XPO supports 2 types of reports: standard insight report and different attribution model report. Check out Understanding Reporting for more information.
Q. Does XPO support cross-channel attribution?
Ans: Yes, XPO supports cross-device attribution reports. Besides having its proprietary ad server, XPO also integrates with third-party leading partners on measurements and cross-device attribution and data to enable XPO to identify users across different devices.
Q. Does XPO support reports in my local time zone?
Ans: Yes, reports can be switched to a supported time zone at the report level while XPO campaign is conducted at the account level.
Q. Why are there differences in measurement when using a Site Analytic software when compared with when using an ad tracker in measuring impressions?
Ans: This article provides a good explanation https://support.google.com/dfp_premium/answer/177507?hl=en.
Q. Why are the numbers between XPO reporting different or not matching with the numbers from other reports /systems? Why is there such a discrepancy?
Ans: There are multiple reasons for this. Such discrepancies could be due to XPO and your other tracking partner are measuring different things e.g. when XPO delivers click number, we apply our own proprietary methods of de-duplication and fraud screening. We follow all industry best practices in the design, operation, and both internal and external monitoring of the click redirect handlers. This discrepancy would also occur between systems e.g. Google DFP vs Google DCM and Google Analytics vs DFP. Also, the placements of the trackers would also make a difference.
Q. Why is there a discrepancy between Google Analytics and XPO?
Ans: Google Analytics (GA) is a tool meant for measuring website traffic. It is not meant for counting ads impressions. In the case of measuring "clicks" and "visitors", GA counts “visitors” whereas XPO counts “clicks”. Google counts “visits” using a proprietary algorithm with a 30-minute sliding window. The GA numbers are de-duplicated by IP address over a 30-minute sliding window (repeat clicks in the window are counted once). XPO clicks are counted as they occur, with a 1-second de-duplication window.
See other comments from other vendors:
Q. Does Facebook report by ads are being shown to/who engaged with them and what city?
Ans: No, Facebook does not allow for reporting by city. You can only view the report by country/region . However, you can report by designated marketing areas (DMA) .
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