How to Generate a Remarketing Pixel

1. Under Pixel > Remarketing, click on the +New Remarketing Tag button.
2. Complete the following information in the Create Remarketing Tag screen:
   • Select Advertiser: Specify the advertiser's account for which you are creating the pixel.
   • Remarketing Name: Name the pixel so you can easily identify it later.
   • Variables: Select the variables/data that you wish to receive from the pixels (refer to How to Configure your Pixel to Use Custom Variables or Macros for more information).
   • AJAX Enabled: Switch this On if your webpages are AJAX-enabled (refer to How to Tell if your Webpage is Ajax-Enabled). Enabling AJAX in XPO allows you to add a custom URL, typically for a single-page website.
   • Facebook Pixel: Switch this On to link XPO pixel to your Meta Ads account, enabling cross-channel tracking.
   • Ad Words Pixel: Switch this On to link XPO pixel to your Google Ads account, enabling cross channel tracking.
   • LinkedIn Pixel: Switch this On to link XPO pixel to your LinkedIn Ads account, enabling cross-channel tracking.
   • Third-Party Script: Switch this On if you are adding/using third-party scripts (e.g. DCM, Bing, etc.).

   
   
   

3. Click Save. From the Remarketing screen, go to the Action column to find the pixel that you just created. Click Download to access the pixel code (in Microsoft Excel format).

• How Do I Embed XPO Remarketing Pixel on to My Website?
• How Do I Embed XPO Tag via Google Tag Manager (GTM)?