How to Embed Knorex Omni Pixel onto Your Website

How to Embed Remarketing Pixels on the Webpage

  1. You will need to embed a tracking script into the website to be tracked at least 1 month in advance to start the collection of user data.
  2. Once the remarketing pixel is created you need to download the tags (tags get downloaded in excel format). Refer to Generating Remarketing Pixels on this.
  3. When copying tags from this spreadsheet, be sure to click inside the cell and highlight the text you want to copy. If you select and copy the entire cell, rather than the text within it, some applications may put an extra set of quotation marks (") around the tags, causing them to function incorrectly when they’re placed on the publisher’s webpage.
  4. Please paste it in the <body> section for in respective pages.

Website_example.png

For Example: above is the homepage of a shopping website where they want to retarget the users who have visited their landing URL after clicking on the Christmas sale creative.

Step 1:  Create remarketing pixel in the system with the variable as landing URL

Step 2: Download the pixel

Step 3: Place the pixel in the <body> section of the landing URL of the creative

Note: You will need to embed a tracking script into the website to be tracked at least 1 month in advance to start the collection of user data.

How to Embed Conversion Pixels on the Webpage

  1. You will need to embed a tracking script into the website to be tracked at least 1 month in advance to start the collection of user data.
  2. Once the conversion goal is created you need to download the tags (tags get downloaded in excel format). Refer to Generating Conversion Pixels on this.
  3. Please paste it in the <body> section of the different destination URL’s.

For Example: we have an advertiser’s hosting an art event where he wants to track users at different steps until the final booking is done by the users. Here are the steps how we can implement the conversion pixels in this scenario.

My_Cart.png

Step 1: Create a Conversion Goal

Step 2: Add Funnel (All the steps which need to be tracked though the conversion pixels)

Step 3: Create a Conversion Goal with the name as Booking

Step 4: Add Funnel/steps as in this scenario Billing info→  Review Summary→ Thank you

Step 5: Download the conversion pixel and place the respective tags in each page (Billing, Summary and Thank you) page in the <body> section

Conversion_pixel.png

Step 6: Need to place the Billing info pixel in the Billing URL. This will help us to track users who have added the product to the cart and landed in the billing page

Billing_Info_Pixel.png

Step 7: Need to place the Review Summary pixel in the checkout page. This will help us to track users who have filled the billing details however may or may not have completed the booking.

Review_Summary_Pixel.png

Step 8: In the last step, we need to place the thank you pixels in the final page to track users who have completed the booking and got converted.

Thank_you_pixel.png

NEXT STEPS

Refer to Campaign Setup section.

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