How To Configure Tags Or Create Custom Variables In XPO?

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You can generate remarketing pixel and conversion pixels in XPO. Before generating the pixels, you may want to create your custom variable or macros using XPO Tag Configuration.

To help you expedite the setup process, we have also built up pre-defined variables for E-Commerce (Product), Travel, and Real Estate verticals. Depending on your personalized account type, the related tag vertical will be shown.

  1. Under the Pixel menu, click Tag Configuration and select the applicable advertiser.
  2. Under the Tag Configuration window, you need to fill in the below information.
      • Attribution window (Look-back window): It defines a time span that corresponds to stored audience data
      • Template: There are 3 presets of variables in different industries (E-commerce, Travel, Real Estate).
      • Tag Variables: These variables correspond to Facebook variables. You can add as many variables as you want by clicking on Add more.

        Example 1: E-Commerce
        Screenshot_2020-03-30_at_12.22.34_PM.jpg

        Example 2: Real Estate

  3. Click Save.

These Tag Variables shall be used to pass values when you are setting up your remarketing and conversion pixels.

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