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Shyam Radhakrishnan

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Activity overview

Latest activity by Shyam Radhakrishnan
  • Shyam Radhakrishnan created an article,

    Use CRM Data for Cross-Channel Targeting

    How To Upload CRM Data to Create an Audience Segment? 1. Select DMP Partner Under top menu Settings, click on DMP and click on the available DMP partner CRM Connector.   2. Create New Segment a) C...

    • Edited
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  • Shyam Radhakrishnan created an article,

    Automatic Keyword Generation for Search

    NOTE This feature is only applicable to Search campaigns. Creating a Search campaign is so much easy and fast with XPO. XPO allows users to generate keywords or phrases automatically using bid p...

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  • Shyam Radhakrishnan created an article,

    Support for Ad Extensions for AdWords

    What is an Ad Extension? Ad Extensions are a way in which extra information or content about your business can be added to your ad. These extensions provide more reasons why people should choose yo...

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  • Shyam Radhakrishnan created an article,

    Automated Scheduled Reporting

    How to Schedule Automated Reporting? 1. Create a New Report Under Reports menu, click on My Reports, and select +Report button to create a new scheduled report. 2. Complete the Report Details a) N...

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  • Shyam Radhakrishnan created an article,

    Email Advertising

    What Can Email Advertising Do For You? Before we get started, let’s establish a clear understanding of Email Advertising first. You must have heard the terms “Email Marketing” and “Email Advertisin...

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  • Shyam Radhakrishnan commented,

    Hi Stan,Thank you for reaching out to us. You are absolutely correct, app install campaigns fall under the conversion campaign umbrella.

  • Shyam Radhakrishnan created an article,

    What Is an Ad Group?

    An ad group is a level under the campaign level where users can personalize different campaigns they wish to run. Ad groups contain one or more ads which can be run on different channels and filter...

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    • 1 follower
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    • 1 vote