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Shyam Radhakrishnan

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Activity overview

Latest activity by Shyam Radhakrishnan
  • Shyam Radhakrishnan created an article,

    Using CRM Data for Cross-Channel Targeting

    How To Upload CRM Data to Create an Audience Segment? 1. Select DMP Partner Under top menu Settings, click on DMP and click on the available DMP partner CRM Connector.   2. Create New Segment a) C...

    • Edited
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  • Shyam Radhakrishnan created an article,

    Automated Keyword Generation for Search

    NOTE This feature is only applicable to Search campaigns. Creating a Search campaign is now much easy and fast. XPO comes with a feature to generate keyword or phrase automatically using bid phr...

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  • Shyam Radhakrishnan created an article,

    Support for Ad Extensions for AdWords

    What is Ad Extension? Ad extensions are extra information or content about your business which can be added to your ad, giving more reasons why people should choose your business. Examples of infor...

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  • Shyam Radhakrishnan created an article,

    Automated Scheduled Reporting

    How to Schedule Automated Reporting? 1. Create a New Report Under top menu, click on Reports > My Reports, click on +Report button to create a new scheduled report. 2. Complete the Report Detai...

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  • Shyam Radhakrishnan created an article,

    Email Advertising

    What Can Email Advertising Do For You? Before we get started, let’s get our definition sorted out. By now you may have probably heard the term “email marketing” countless times and then there is al...

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  • Shyam Radhakrishnan commented,

    Hi Stan,Thank you for reaching out to us. You are absolutely correct, app install campaigns fall under the conversion campaign umbrella.

  • Shyam Radhakrishnan created an article,

    What Is an Ad Group?

    An ad group is a level under the campaign level where users can personalize different campaigns they wish to run. Ad groups contain one or more ads which can be run on different channels and filter...

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    • 1 vote