How to use ODC Custom Audiences for Facebook Campaigns in XPO

While existing or standard audiences may not always align with your campaign objectives, you may need to target specific audiences that possess certain attributes that aren't easily found in the data marketplace. Custom audiences allow you to define these tailored segments.

In XPO, you can easily leverage custom audiences from your Oracle Data Cloud (ODC) account to enhance your Meta Ads campaigns. 

Instructions

1. Share your custom audience requirements with our Client Success (CS) team (email to [e-mail]) with these fields:

   • Campaign title:
   • Channel: e.g. Display, Facebook, Search
   • Advertiser name:
   • Agency name:
   • Campaign landing URL:
   • Campaign geos/countries:
   • Campaign audience(s):
   • Campaign KPI(s):
   • Campaign budget:
   • Campaign flight date:

2. Once our CS team sends you an email confirming the successful creation of your custom audience, you will be able to locate the audience within your Facebook Ad Account. Illustrated below for reference:
   
3. Follow this guide to sync your custom audience from ODC to XPO.