FAQ - Using Meta Ads with XPO

If you have further inquiries, feel free to reach out to us.

1. What are the advantages of running Meta Ads campaigns via XPO?

• Audience and budget optimization: Create multiple ad groups with different target audiences and strategies. Leverage XPO's auto-optimization to allocate your budget across ad groups and achieve your campaign KPIs. 
• Ad creatives automation: Create multiple ad groups and test them out concurrently with XPO's built-in automation. 
• Reporting: XPO reports transaction IDs that are not available on Facebook. By using XPO, you also get to access both types of reporting unified into one platform.
• Scalability (especially for agencies): Easily manage Facebook campaigns and creatives with tools such as bulk editing and cloning.

2. Can I use my existing Meta Business Manager (MBM) account or must I use Knorex XPO MBM?

Yes, you can continue to use your MBM. Knorex XPO is integrated with Meta to help automate campaign setup, launch, and optimization. You can grant XPO access to your MBM to sync over your existing campaigns and audiences into XPO.

3. What is the billing workflow?

Refer to this article on Meta Ads campaigns.

4. If I were to make a change on Facebook directly, will it get reflected in XPO? How do I sync my accounts, campaigns and audiences in Facebook over to XPO?

Once you have granted XPO access to your MBM and synced your Meta Ads campaigns and audiences to XPO, all your existing campaign setups and audiences will be accessible in XPO. You can start operating from XPO and all the changes will automatically propagate into Meta Ads. Keep in mind, however, that changes made directly in your Meta Ads account are not automatically synced to XPO, and you will need to re-sync your Meta Ads campaigns and audiences over to XPO. Thus, it is recommended that you make all future edits directly in XPO to save time and effort.

5. Can I sync existing Meta Ads campaigns to XPO?

Yes, you can sync your existing campaigns and audiences over to XPO. Your existing accounts, campaigns, and audiences will still be accessible and remain in Meta Ads after the sync. XPO will simply have access to a copy of your data.

6. What are the advantages of using XPO vs an in-house/internal team to manage all the different channels (since Meta Ads already provides the features and functions)?

XPO is designed to automate the entire advertising process from a single, self-service platform. From buying media and creating ads to optimizing campaigns and measuring results, XPO handles it all. By eliminating the need to learn multiple platforms, XPO effectively works to reduce costs, boost efficiency, and expand your audience reach across different channels.

7. There are Facebook ad formats and features that are currently not available in XPO. When will they be introduced into XPO?

We are committed to keeping XPO up-to-date with the latest Meta Ads features and ad formats. While we strive to integrate all new developments, some may not be immediately available due to Meta technical limitations. Our focus is on providing you with essential tools for successful cross-channel marketing. if you need a feature that's currently unavailable in XPO, please contact us. We'll do our best to accommodate your needs.

8. What is a Shared Audience?

You can sync a list of shared audiences into XPO and add them to an ad group. Audiences can be shared from your Meta Business Manager accounts.

Learn how to sync Meta Ads accounts into XPO.

9. What are Meta Custom Audiences/ Website Traffic Audiences in XPO?

You can create a Custom Audience from your website for any group of visitors that you'd like to reach with targeted Meta Ads. For example, you can run a campaign to retarget people who visited your product page but didn't complete a purchase, or create an audience of everyone who has visited your website in the past 30 days.

10. What is a Call-To-Action Facebook Ad?

A call-to-action ad promotes your Page's call-to-action button. This button encourages people to take an action that is important to your business, such as booking appointments or shopping on your website.

For instance, if you add the Shop Now button to your Page, the button encourages people to shop. The corresponding call-to-action ad promotes the Shop Now button to a wider audience.

11. What are Facebook Feeds in Catalog ads?

Refer to this article to understand more about Feeds In Catalogs.

In XPO, you can create catalogs for different types of inventory, like products (eCommerce), hotels, flights, destinations, home listings (real-estate) or vehicles (automobiles), and you can re-use the same feed across into other channels too, saving your lots of time and duplicative effort.

12. What are the payment methods for Facebook Ad Accounts?

Refer to this article that explains the different invoicing methods based on different situations.