How to Customize Ad Creatives for Meta Ads Placements

Asset customization for placements    allows you to tailor creative assets to placements on Facebook, Instagram, Meta Audience Network, and Messenger. Use this feature to personalize your ads and optimize their placements for maximum reach on different networks.

Before You Start

• Set up a Facebook Creative, and select the creative subtype as either a Single Image Ad or Video Ad.

Instructions

1. In the XPO creative design form, select Placements to edit.

   

2. Select one of the options. 

   

3. You should see the following:

   

4. Edit the images as you see fit.

   

5. Once you have finished editing your images, click Save. 

• The following Call-To-Action buttons are unavailable with Placement Asset Customisation:
  • Get Directions
  • Get Tickets
  • Call
  • Missed Call
  • Call Now
  • Send Whatsapp Message
  • Message Page
  • Save
  • Get Offer
• Ads cannot be varied according to device type.