How to Create TikTok Creatives in XPO

XPO currently supports only Single Video TikTok Ads.

1. Link your TikTok account to your XPO account. Learn more here.
2. Click on the Creative tab, then select +Creative to create a new ad.
   
   
3. Enter your Creative Name. Then, select TikTok Ads and click on Single Video.
   
   
   
4. Select the appropriate TikTok Ads Account that you wish to use for the creative, then choose whether to enable Lead Gen Form. 
   
5. Once you've completed the above steps, click Submit to open up the New Creative form.
6. A success message confirming the creation of the creative will be displayed. Click Open to launch the New Creative form to start making design edits to your creative. 
   
7. In the New Creative design form, fill out the following details:
   
   
   

   Text

   • This is a required field
   • Will be displayed to the target audience 
   • Requirements:
     • Between 12 to 100 characters
     • For Chinese, Japanese, and Korean: Between 6-50 fullwidth characters or 12-100 halfwidth characters

   Video

   • This is a required field
   • To add media
     
     • Select from uploaded videos or create new videos from your device
   • Recommended Specifications:
     • Format: .mpv, .mov, .mpeg, .avi
     • File Size: Up to 500MB
     • Aspect Ratio: Between 9:16 and 16:9 or 1:1
     • Resolution: ≥540*960px, ≥960*540px, ≥640*640px

   Call to Action (CTAs)

   XPO supports the below CTAs. Select one option for your creative.
   
   

   Download Now	Watch Now	Listen Now
   Shop Now	Read More	Interested
   Sign Up	View Now	Subscribe
   Contact Us	Get Quote	Get Tickets Now
   Apply Now	Order Now	Experience Now
   Book Now	Install Now	Pre-order Now
   Play Game	Get Showtimes	Visit Store

   URL

   • This is a required field
   • Requirements: 
     • Start with http or https
     • Valid URL

   Profile Image

   • Will be displayed to your target audience in your ad

   Display Name

   • This is a required field
   • Your brand's identity
   • Requirements:
     • Must be between 2 and 20 characters
     • Alphanumeric, special characters are accepted

   Advanced Settings

   • Add any relevant pixel or third party URLs to track ad performance 
   • Include either impression tracker, click tracker, or both in the ad

   

   Preview

   • Lets you visualize the creative on your TikTok ad 

        

8. Once you Save the design form, remember to link the newly created creative to your campaign(s).

• You can edit, clone, delete, pause, & resume the created ads.
• You will only be able to edit your creative name when editing the creative form.
• You can link your created ads to your desired ad group.