Segments

In XPO, you can choose to use pre-defined segments or create your own custom keywords for targeting. Watch the video below to learn how to set up custom segments for your ad group filters.

Instructions

1. From your Partner Dashboard, go to your menu bar and click Utility > Segments.
2. You will be directed to the Segments page. XPO offers 3 types of segments: System (IAB), User-defined, and Recommended. Click + Segment to create a user-defined segment filter.
3. Enter an appropriate name for the segment.
4. In the Create Segment Using section, you can choose to either input your own set of keywords, or input the website URL for the page containing keywords you want to target.
5. When you're done, click Add to confirm the selection.
6. The system will then generate a list of websites with similar content to the keywords entered. Click on Page Analysis to analyze the suggested page.
7. The Page Analysis screen not only shows the content of the suggested webpages but also suggests more keywords for users to add to their keyword list in the segment. Click on + Add Keywords once done. Once the selected keywords are confirmed, the system regenerates the website matches. Repeat this process as many times as necessary to further refine or expand your Segment filter.
8. Once completed, click Save to finish creating your new Segment filter.
9. You will be redirected to your Segments page. Here, you may view and edit your newly created Segment filter.