How Does Creative Testing and Approval Work In XPO

Once you have created and published a creative in XPO, the creative will undergo a thorough testing and certifications process conducted by our automated system and team. Below is a brief overview of how a creative is checked and verified in XPO:

1. Newly created and published creative will be sent to XPO's automated creative testing system for evaluation. See (A).
2. If any errors are detected, they will be flagged down and labeled in the XPO UI. If errors or complications persist, the creative will escalated to the Knorex QA team for manual review.
3. If no errors are detected, the creative will be sent to our appointed third-party vendors for verification.
4. Finally, once the creative successfully passes all evaluations, it will be propagated to the ad exchanges and SSPs that XPO is connected with for further review, subject to their respective applicable checks. See (B).

(A) XPO Automated Creative Testing

Creative Status	Description
In Review	Creative is submitted to Knorex automation test: the submitted ad creative will be reviewed through automated testing procedures before being approved/rejected by the Knorex Quality Assurance (QA) team.
Rejected/Disapproved	When the creative is rejected through automation tests, the status is set to Rejected. The Knorex Team will manually review these creatives to identify any errors.
Ads Error (specific to Facebook ads)	These creatives have an error or warning triggered by Facebook.
Ready/Published	If the creative is successfully approved by either passing Knorex's automation test or receiving approval from the Knorex QA team, the status will be changed to either Ready or Published. Ready:  The ad is not scheduled to go live yet (start date is set to a future date). Published: The ad is active and ready to go live immediately (start date has already begun).
Draft	Ad creative is created as a draft without any ad design or asset files assembled.
Expired	The ad creative is no longer available for use as it has passed its end date.
N/A	Programmatic Creative: Ad creative has been archived.
	Meta Ads Creative: Ad creative is unlinked from the ad group.
	Search Creative: Ad creative is unlinked from the ad group.

• Meta, Search, and LinkedIn ads are not Approved or Rejected by the automation tests. Their approval or rejection depends on each of their respective Creative types.
• Native ads are also not approved or rejected by automation tests. Instead, once their design has been completed, they get published in XPO.
• Statuses related to Exchanges are determined based on their individual requirements.

(B) Approval by Ad Exchanges/SSPs (Applicable if involves Programmatic Channel)

Pending	Once your creatives are approved by Knorex's internal quality assurance team and sent to the Exchanges for review, your creative status will change to Pending.
Resubmit	If your creative remains in the Pending status for a long time, or is rejected by the Exchange, you can click on the resubmit button to check the approval status from the Exchange or request to resubmit the creative to them.

(C) XPO Creative Review Standards

The following list of criteria must be met for a creative to receive approval during XPO Checks:

• Text, images, video tags are present and displayed correctly in the creative.

• The banner click-through link is visible in the creative and directs users to the appropriate landing page.

• The impression tracker is fired when the creative is loaded and displayed successfully.
• The engagement tracker is fired when visitor hovers the mouse over the creative.

• When prospects click on the creative, the click tracker is fired.

• Slider contents are clickable and lead to the correct pages.

• Click-through URLs are functioning correctly.

• Videos are loaded and played correctly.

• Video ads are played first (followed by background videos) and must be muted by default with the mute icon displayed.

• Interactions on video, such as play/pause/resume for both the video and the background video are working properly.
• UTM Tags are configured correctly, including required tags such as utm_source, utm_medium, utm_campaign' with their values are in the banner link. Other tags such as ‘utm_term’ and ‘utm_content’ are optional. Clicking the link with UTM Tags should lead to the landing page without errors.
• Booking forms fields are visible: textbox, check box, date picker, etc. 
• The creative is crawlable, meaning all the links within the creative navigate to the correct pages when users click on them.
• The creative's JavaScript is error-free.

• The total size of the creative is less than 5MB.