How to Generate Conversion Pixels with Meta/Facebook Event Mapping

XPO comes with its XPO universal pixel, which supports piggybacking of pixels from other supported platforms, including the chaining of Meta Pixel Events into the web pages to define and capture conversion events that occur on your website. These events may include purchase, registration, add to cart, and more.

Before Using Meta Pixel

• You must have linked at least one Meta Ad Account to an XPO advertiser account.
• At least one Meta Pixel should be added under the Meta Ad Account linked with the XPO Advertiser.

Instructions

1. Follow steps 1 and 2A (Website as Conversion Type) as described in How To Generate Conversion Pixels In XPO.
2. The Meta Pixel must be ON/enabled in the conversion dashboard form in XPO.
   
   • Select and link your Meta Ad Account.
   • Select your pixel from the dropdown.
3. You can opt for only one event from the dropdown list. The same event will be set for all the Meta pixels that you select in the Select Pixel dropdown.
   
   
   
   
4. You can also add one Meta Event in the Funnel when the Meta Pixel is ON/enabled.
5. You may add multiple Meta Events for different Funnels if you wish to.
   • Selecting a Meta Event is mandatory for the Funnel if you have enabled Meta Pixel and Funnel.

   
   
   

6. Click Save to generate your conversion pixel using Meta Pixel.

• See also Troubleshooting Meta pixel and XPO pixel.
• You can edit Meta Events in your saved conversion goals and funnels. You can also turn OFF the use of Meta Pixel to remove these Meta Events from your conversion tracking.
• The Meta pixel created from this form will fire two events - Pageview (default) and the selected event from the drop-down list (goal creation in step 3 and funnel creation in step 5).