Overview of Google Search Advertising with XPO

Marketing Across Google Search

Google is the world's leading search engine, with over 5.4 billion users. Knorex XPO seamlessly integrates with Google Search, giving marketers direct access to this massive audience at the critical purchase intent stage.

In 2022, Knorex became a certified Google Premier Partner by meeting Google's requirements in three areas: knowledge and experience, ad spend level, and performance. In 2024, Knorex is again a Google Premier Partner, being in the top 3% exclusive tier of the Google Partner program. 

XPO + Search

XPO's integration with Google Ads Search empowers marketers to maximize the impact of their campaigns through cross-channel marketing. By capturing high-intent search audiences and re-engaging them across multiple platforms, marketers can:

• Streamline operations: Efficiently manage campaigns across channels with cloning and bulk editing tools, enabling rapid adjustments to market changes.
• Boost ROI: Gain a comprehensive view of the customer journey to optimize spending and maximize returns.
• Reduce costs: Optimize campaign performance across multiple channels to achieve greater efficiency and cost savings.

Search Audience 

XPO maximizes your search campaign performance through contextual and keyword-targeted placements, along with bidding strategies tailored to your budget.

Remarketing with XPO

• Expand your reach by re-engaging audiences who interacted with your programmatic ads through targeted search campaigns.
• Utilize search data to create highly effective remarketing campaigns, targeting users based on previous search behavior.

By leveraging XPO's remarketing capabilities, you can guide customers through the entire purchase journey and boost overall ROI.

Search Ad Formats Supported in XPO

Additional Resources

• Find more details about search ad formats and specifications currently supported in XPO.
• For all supported Search features and capabilities, check out the index page.
• See also Search App Install Campaigns.

Next Steps

Follow this guide to start creating your search ad campaigns using XPO.