How to Embed XPO Conversion Pixels in your Website

Article author
Knorex Support
  • Updated

Before launching your campaign, you can embed a conversion pixel (tracking script) into your website at least a month in advance to start collecting user data.

You can also consider embedding a remarketing pixel into your website. For more information, please refer to the article on How Do I Embed XPO Remarketing Pixel on to My Website?.

 



Example Scenario:

You are hosting an art event and want to track users at various stages of your booking process until they reach the final purchase page (i.e. "Thank you" page).

Steps:

  1. Create a conversion goal.
  2. Add a funnel (include all the steps that will be tracked using your conversion pixel).
  3. Create a Conversion Goal, and call it "Booking". 
  4. Specify the stages of your funnel. In this scenario, your stages are as follows:
    Billing Info →  Review Summary → Thank You
  5. Download the conversion pixel and embed the respective tags in the <body> section of each page (Billing, Summary and Thank you).



  6. Embed the Billing Info pixel into the Billing URL. This will allow you to track users who have added your product to their cart and reached the billing page.

    Billing_Info_Pixel.png

  7. Embed the Review Summary pixel into the checkout page. This will allow you to track users who have filled out their billing details, but may not have completed the booking.



  8. Finally, embed the Thank You pixel into the final page to track users who have completed the booking.

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