How do I View Ad Character Limits

Different ad formats and channels have distinct specifications, pixels, and the number of characters you can use. It’s essential to follow the specific guidelines for the type of ad you are creating to ensure smooth ad delivery.

How To View Facebook Character Limit In XPO

Learn more about Facebook ad formats and placements  

1. Set up a new Meta Creative.
2. Launch the new creative from the Creative dashboard. While filling in design and feed details, you need to enter the headline, description, and text messages within the limited character space. The character limit varies based on ad format, and is displayed in the bottom right corner of each field.
3. Click Save.

How To View Search Character Limit In XPO

Learn more about Search ad limits  

1. Set up a new Search Creative: Select Search Ads under Creative Type
   
2. Launch the new creative from the Creative dashboard. While filling in the design details, you will need to enter the headlines and descriptions within the specified character count limits.
   This feature ensures you stay within the allowable limits. The length limits are as follows:
   
3. Click Save.