How to Create a Search Ad Creative

Here's how Creative Testing and Approval Works In XPO.

1. Under Creative menu, click + Creative
   
   
2. Click Search Ads
   
   
   
   
3. Fill up Creative Info
• • Advertiser: which can be selected from the dropdown list
  • Name: give creative a name you will remember and be able to quickly identify.
  • Adwords ad account: Select one from the dropdown list. Please contact your account manager to create an Adwords Ad Account for your account
    
    
4. Customize your Search Ads
• Final URL: The URL that people reach after clicking on your ad. It should match what your ad promotes. The maximum allowed character is 30.
• Headline: The ad text consists of 3 headlines maximum where you can enter up to 30 characters each.
• Description: You can use the description fields to highlight details about your product or service. The maximum allowed character is 90.
  
  
5. Click on Save once all steps are completed

Ad Extensions

Please follow the instructions below to create Ad Extensions on XPO:

1. Go to Creative menus and click + Creative
2. Click Seach Extensions
   
   
   
   
3. Fill up Extension Info > Click Submit
• Advertiser: which can be selected from the dropdown list
• Name: give creative a name you will remember and be able to quickly identify
• Adwords ad account: select one from the dropdown list. Please contact your Knorex Account Manager to create an Adwords Ad Account for your account
• Extension Type
  
  Click on Submit once all steps are completed 
4. Custom Extensions

(a) Sitelink Extension

• • Sitelink text: to enter the content for Sitelink text
  • Description line: to allow you to provide additional details about your site link and help people know what to expect when they click on it
  • +Add Sitelink: to add more site links as per your need

Click on Save to finish.

(2) Callouts Extension

• Callout text: to enter the content for Callout text
• +Add Callout text: to add more Callout text as per your need

Click on Save to finish.