Pixel Troubleshooting

A pixel is a code snippet that you can embed into a website to track user activities and interactions with your content. It enables you to track how frequently specific pages/buttons/links are viewed or clicked. This type of tracking is especially valuable for sales conversion monitoring and identifying pages/buttons that require further optimization. When using pixels, you must take precautions to ensure that it is embedded correctly in your website or app. 

In many systems, pixel data is not readily available for easy verification and requires technical knowledge for interpretation. As a result, identifying and resolving pixel-related issues can be a tedious and challenging task. To help address this issue, we have introduced a troubleshooting feature in XPO designed to simplify this process and save you time and effort.

1. Verify pixel status

You can check whether a pixel is firing by looking at the status field in XPO. The status will appear as Active if properly embedded on the website and actively firing. Otherwise, the pixel status will read Inactive. 

2. Identify unique users

Unique users tracks the number of times the pixel has been trigerred by capturing actual unique devices/users visiting the website/webpage(s) containing the pixel. For instance, if a user visits the website 6 times and interacts with several elements on that page, XPO will request this user as one unique user.

3. View pixel insight details

XPO offers insights into pixel performance, including whether the pixels are firing, potential errors, and top performing URLs. To view these insights, click Action and select Details.

• The total number of events is the total number of times the selected pixel has fired during the specified time period. Events can also be referred to as Funnels or Page Types.
  For example, if a user visits the website 5 times and interacts with 20 different web pages, then the total number of events will be 5 x 20 = 100 Events.

• Event activity graph shows the number of funnels and interactions, (e.g. page views, content views, checkout pages, etc.) for each day, showing whether the pixels are effectively collecting data.
  

4. View pixel event performance

(A) List of funnel events

This list provides you with a comprehensive overview of the added funnel(s) that are created during pixel setup. At a glance, you can easily distinguish the pages that are not firing properly from the ones that are performing well.

The Issues column highlights errors associated with the pixels that prevent them from firing. 

You can view the performance of each funnel event by clicking on Details under the Action column.

On the left, you will see 3 options:

1. View Details:

This option presents an Event Activity Overview graph with a step-by-step breakdown of the Event.

• Event time : The exact date and time when the event was triggered. 
• Device : The type of device on which the event occurred.
• Referring URLs: The list of URLs where the pixel was fired. 

2. Diagnostics (IN PROGRESS)

3. Manage Setup

• You can download or copy the event script here for use on your website:
  
  

(B) URLs tracked by the pixel

This panel lists all the URLs where the pixel has fired, along with the total number of events (how many times the pixel has been triggered on each URL).

This panel lets you analyze which webpages are generating the most engagement. By understanding which pages and content resonate with your visitors, you can effectively retarget them based on top performing URLs.

(C) Devices tracked by the pixel

This panel shows the various device types that have activated the pixel, along with their corresponding number of events (how many times the pixel has been triggered on each device type).

By analyzing the device lists, you can target specific device types, operating systems or device models. Further, making bid adjustments for each device type (desktop, tablet, mobile) gives you greater control to manage campaign performance and enhance your return on ad spend.

FAQs

• I have embedded the XPO pixel and it is still showing INACTIVE status when I check the pixel dashboard. The pixels are firing when the button is clicked. What went wrong?

  • If a pixel status is INACTIVE, it could indicate the following potential issues:

    • Your pixel may not be embedded correctly.
    • You might be using the wrong pixel type/script. For example, you may have embedded the DCM-compliant script instead of the standard script.
  • Your variable might not have been properly replaced.
    
    

• Why is XPO pixel firing other XPO pixels (e.g. other vendors' pixels)?

  • To enable additional functionalities (e.g. cross-device tracking), XPO pixel will trigger other vendors' pixel to activate the necessary services for you and your visitors. For more information, please read our Knorex Privacy Policy.
    
    

• Is XPO Pixel safe to use?

  • Yes, XPO pixels are all implemented using "https", which is the secured version of HTTP. This ensures that all data communication between browsers and our servers are encrypted using industry standard protocols. Having secure communication and adhering to best practices prevents unauthorized interceptions and data leakage. Once data enters the XPO system, we use a highly secure SHA-512 protocol to encrypt it for your protection. Learn more about HTTPS  

• Will XPO pixel impact my bandwidth usage?

  The file size of an XPO pixel is less than 50KB and loads once per user session. The subsequent loads are under 1KB, so the impact on bandwidth usage is negligible.