How to Create Meta Ads Campaigns in XPO

Before You Start

You must carry out the following tasks in this order before you can launch a Meta Ads campaign in XPO:

1. Grant XPO access to your Meta Business Manager (MBM).
2. If you have an existing valid Meta Ads account, link it. Otherwise, create one.
3. Link your valid Meta account to XPO.
4. Add your Facebook Page to your XPO Ad Account.
5. Approve your Facebook Page used for the campaign.
6. Sync your Meta Ads campaigns to your XPO account.

Instructions

Follow this Campaign Setup guide. For Step 1, select the Meta Ads Account that you would like to use.

Starting July 10, 2023, you'll need to indicate the Beneficiary and Payer for any new or edited ad group with an audience in the European Union. Learn more  .

Billing and Payment

• For existing Meta Ads accounts, after you sync these accounts into XPO, Knorex will invoice only the platform fees in accordance with your signed MSA/agreement with us.
• For new ad accounts created in your Meta Business Manager, payment details are already fed into your account. Once you sync these accounts into XPO, we will invoice only the platform fees in accordance with your signed MSA/agreement with us.
• For new ad accounts created in XPO:
  a. If you choose to configure your own payment details (credit card details or credit line) in your Meta Ads account, we will invoice you only the platform fees in accordance with your signed MSA/agreement with us.
  b. If you choose to let Knorex handles all payments related to the newly created account, we will invoice you both total media spend on Meta Ads and platform fees as per MSA.

FAQs 

1. Can I sync existing campaigns from my Business Manager to XPO?

Yes, you can sync them. Once you link your BM to XPO, you or your Knorex Account Manager can sync the campaign into the respective XPO account. Once the campaign is synced with the XPO account, data will start reflecting from that moment.

For historical data, please contact your Account Manager for more details.

2. Do I need to generate a new pixel if I want to sync an existing Meta Ads campaign to XPO?

Depends on the scenario:

• New Pixel for Simultaneous Campaigns:  When running two Meta Ads campaigns through different XPO ad accounts, you will need to generate a new pixel for each campaign. 
• Update Existing Pixel: To continue running an existing Meta Ads campaign through one XPO ad account while stopping another, simply update the pixel data in the active XPO account.

3. Can I receive attribution reports from XPO for my existing Meta Ads campaigns without syncing my BM account to XPO?

Yes, you can receive attribution reports for your existing Meta Ads campaigns. You can achieve this by generating a Tracker from XPO and embedding it into your Meta Ads campaign.

4. Is there an additional fee charged to receive attribution reports without syncing my BM account to XPO?

Yes, you will need to pay a tracker fee to Knorex as stated in your signed agreement to receive attribution reports. Contact your Account Manager for more details.

5. Can I run a selected few campaigns from my Meta Business Manager Account to specific XPO Accounts only?

Yes. This is possible as we give an option to tick the boxes (Allocate) beside which campaign you would like to run under a specific XPO account.