KNOREX XPO™ is a full-stack, self-serve cloud marketing platform, designed and built from the ground-up for advertising buyers to deliver highly personalized experience to the right audience with the right marketing message in real-time. XPO also comes ready with APIs to let you easily integrate with your existing systems and workflow in your enterprise.
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XPO Platform Modules
The XPO cloud marketing platform comes with a suite of powerful modules to enable end-to-end digital marketing execution:
- XPO Media Broker - Use this as the Demand-Side Platform (DSP) to bid for media programmatically using smart optimization algorithms while getting access to the best and leading ad exchanges in the world, ensuring that you reach out to the widest audience worldwide.
- XPO Designer - Use this to create or assemble highly interactive and stylish Dynamic Ads (view ad gallery). Dynamic Ads can be connected to feeds to enable the display of content that can be refreshed and updated in real-time.
- XPO Curator - Use this to scrape, curate, and assemble/mix your content and data from social media, websites, RSS feeds, blogs, etc. A good example of this is to create a product feed based on your product catalog for your e-commerce website/e-store.
- XPO Admin Dashboard - Use this as an ad server to perform third-party ad serving and for trafficking capabilities, such as retargeting, dynamic ad tracking, Dynamic Creative Optimization (DCO), and more.
- XPO Reporting - Use this to do ad tracking including conversion and view-through tracking to provide detailed reporting on various aspects of campaigns, line items, and the creatives, and most importantly you can do cross-device attribution while on it.
Contact your Knorex Account/Customer Success Manager or request a demo to learn more.
How Ads Are Delivered Via XPO
- You can learn more about campaign objectives, performance metrics, ad group setup, and much more from this link.
3. Knorex XPO ad tags are compliant with multiple supported platforms, and you can publish or traffic ads directly from XPO into these platforms.
- Here's an article that lists some of the major Ad Exchanges and Data Management Platforms (DMPs) or data brokers that XPO is integrated with.