How to Configure Pixel to Use Custom Variables or Macros

Article author
Knorex Support
  • Updated
  • Custom macros and variables are only supported for Meta Ads and Programmatic channels. 
  • The Industries available for selection are determined by your account type during setup. You can change this in your account settings.

You can generate remarketing pixels and conversion pixels in XPO. Before generating the pixels, you may want to create your custom variables or macros under Pixel Configuration.

To facilitate the setup process, we offer pre-defined variables for the following verticals: E-Commerce (Product), Travel, and Real Estate. The relevant vertical will be displayed acording to your account type or category.

  1. Under the Pixel menu, click Pixel Configuration and select the applicable advertiser.
    Screenshot 2024-10-11 143101.png
    Screenshot 2024-10-11 142846.png
  2. Fill out the following information:
      • Attribution window (or look-back window): specify the time period during which tracked events are considered as a conversion.
      • Template: There are 3 presets of variables for different industries (E-commerce, Travel, Real Estate).
      • Variables:
        • Name: variables that you can use and define for programmatic channels. You can define the variables that you want by clicking on Add more.
        • FB variables: standard variables and additional variables supported by Facebook pixel.

      • Example 1: E-Commerce
        Screenshot 2024-10-11 143513.png

        Example 2: Real Estate
        XPO-Real-estate.png

  3. Click Save.

These Pixel Variables will be used to pass values when you are setting up your remarketing and conversion pixels.

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