How to Set Up a Video Ad Creative

Here's how Creative Testing and Approval Works in XPO.

1. From your Creative dashboard in XPO, click + Creative.
   
   
2.   Select Video Ads as your Creative Type.
   
   
   
   
3. Fill out the Creative Info section:
• • Creative Name: Assign a name that you can easily identify later.
  • Channel: Choose between Web or Mobile
  • Where this creative will be displayed: Create separate creatives for China or Russia. Otherwise, select Worldwide. 
  • Landing URLs: Enter the URL to the website landing page that you wish to link to the ad
  • Start Date and End Date: Specify the duration for which the ad will run
  • Third-party Trackers: Enter any relevant information if you want to add more trackers to the ad
    
    
4. Click Submit to launch your new Video Ad creative.
5. You can find your newly created Video Ad creative in your Creative dashboard. Click on your creative to open the XPO Designer where you can further customize your creative.
   
   
   
   
6. In XPO Designer, double-click within the Video Banner to upload a video (Video file should be in .mp4 format)
• • Target Click: Enter the landing URL (mandatory field)
  • Enable Skippable Ad and set the Skip duration as needed
  • Companion Banner (300x60): Optional Field
  • Preview: See what your creative will look like when published
  • Save: Save all the changes you have made
    
    
7. Click Publish to finish designing your new Video Ad creative.

Refer to the following article to learn How to Upload Third-party Ad Tags (from other Ad Servers).