Here's how Creative Testing and Approval Works in XPO.
- From your Creative dashboard in XPO, click + Creative.
- Select Video Ads as your Creative Type.
- Fill out the Creative Info section:
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- Creative Name: Assign a name that you can easily identify later.
- Channel: Choose between Web or Mobile
- Where this creative will be displayed: Create separate creatives for China or Russia. Otherwise, select Worldwide.
- Landing URLs: Enter the URL to the website landing page that you wish to link to the ad
- Start Date and End Date: Specify the duration for which the ad will run
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Third-party Trackers: Enter any relevant information if you want to add more trackers to the ad
- Click Submit to launch your new Video Ad creative.
- You can find your newly created Video Ad creative in your Creative dashboard. Click on your creative to open the XPO Designer where you can further customize your creative.
- In XPO Designer, double-click within the Video Banner to upload a video (Video file should be in .mp4 format)
- Click Publish to finish designing your new Video Ad creative.
Refer to the following article to learn How to Upload Third-party Ad Tags (from other Ad Servers).
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